Significant the Book (Franne McNeal, Author & Keynote Speaker, Significant Business Results)
15 Sept 2024 · 1 min

1:00
In this brief video excerpt, Franne McNeal, President of Significant Business Results, introduces her book Significant: From Frustrated to Fantastic, Inspirational Stories from the Entrepreneurial Woman. She explains that the book originated from personal vignettes she wrote during challenging moments in her life, which she later shared and discussed with others. Over time she amassed 20 such stories, which she distilled into five overarching themes: (1) Get Going, (2) Embrace Opportunity, (3) Find Support, (4) Accept Love, and (5) Be Significant. The introduction positions the book as a source of inspiration and practical guidance for entrepreneurial women seeking to transform frustration into fulfillment.










