How to Earn Trust With Three Words Everyone Avoids | Harvard Professor Amy Edmondson

16 Oct 2026 · 47 min
The Future Is How

16 Oct 2026 · 47 min

0:00

In this episode of The Future Is How, host Dr. Frederik G. Pferdt interviews Harvard Business School professor Amy Edmondson, the scholar who coined the term “psychological safety.” The conversation weaves together Edmondson’s research, her new book Right Kind of Wrong, and the host’s real‑world stories from Google and German soccer. They define and illustrate three categories of failure—basic, intelligent, and complex—showing how “intelligent failure” (being wrong in new territory while pursuing a goal with reasonable preparation) fuels learning. They discuss practical rituals that normalize failure, such as Google’s “Day of the Dead” ceremony, the “Penguin Award” for risk‑takers, and the “Own Goal” email practice. Edmondson emphasizes the power of saying “I don’t know” to build trust, the metaphor of psychological safety as taking the foot off the brakes while fuel (psychological ownership) drives the team forward, and the importance of systems thinking inspired by Buckminster Fuller. The dialogue offers concrete advice for leaders (saying no as a disciplined failure, encouraging questioning, creating artifacts) and individuals (ask one or two good questions a day, run a small experiment, reframe failure as data). They also explore how to teach children to fail well, warning against “helicoptering” and “snowplowing.” The episode ends with a challenge to run an intelligent‑failure experiment before the weekend and a vision of Edmondson’s future legacy as a mentor of extraordinary people.

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