Supabase nails three things most companies get wrong: explaining multiple products clearly, showing prices inside the product itself, and making it easy for users to scale from hobby projects to enterprise. The speaker rates it 5 out of 5.
Chapters
The first thing that I think that they do that is high leverage is just incredibly clear multi-product product marketing. I think it's hard to do, and I think they do it kind of exceptionally. I think the second thing that they do that's also high leverage is they incorporate pricing into the product in a way that's beautiful and native and extremely low friction for users. And I think that that's way easier said than done. Like most companies suck at that. And they do not suck at that. Um, and then I think thirdly, like, they are just so considered and thoughtful around all the potential paths to expand on the product. And my bet is that it makes it really easy for them to expand their customer base as hobbyists become bigger companies, or as big as startups, like, start to graduate into enterprise. I'm gonna throw a 5.