Fynn GloverCo-Founder & CEO, Schematic · Co-founder & CEO of Schematic | Runtime monetization infrastructure for SaaS & AI companies

Alex Rodrigues, PMM at Superhuman, on shipping new value when changing pricing #saas #pricingtips

27 Nov 2024 · 1 min

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Alex Rodrigues, Product Marketing Manager at Superhuman, notes that roughly 40% of SaaS companies have raised their prices in the past 18 months. He warns that increasing prices without clearly delivering and communicating additional customer value can alienate users. Rodrigues stresses that any price change must be paired with tangible value enhancements and transparent messaging to justify the adjustment, acknowledging that executing this effectively is challenging.

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Right? It's easy to look around and say, well, everyone's doing it, right? I think the last stat I heard was something like 40% of SaaS companies have raised their price in the last 18 months. But if you do that without very clearly shipping value and communicating that value to customers, I think it sends the wrong feeling to them and can really begin to alienate those customers. And so you have to find the right balance of, you should always be thinking about this and you should always do it in a way that like increases customer value to justify the changes that you're making. And I think that's really hard to do. It's really hard to do.