Avoid these mistakes: B2B SaaS monetization breakdown

As the organization gets bigger and you get more and more customers, you start realizing that you are missing the ability to have a cohesive picture of the customer. At the end of the day, you're trying to build a cohesive understanding of the go-to-market relationship and align it with a cohesive understanding of the product relationship and the product experience, which is when organizations get big enough and they start asking the question, I want to see how this data ties with our churn. Our customers are asking, which of my users are on this renewal? And you start to get to a point where you're like, I don't know how to answer that question because you didn't build the connective tissue between two core systems, your go-to-market provisioning and essentially the user entitlement element of that side, the contracting, the relationships, the renewals, and who gets access to what and how does this tie to revenue?