Fynn GloverCo-Founder & CEO, Schematic · Co-founder & CEO of Schematic | Runtime monetization infrastructure for SaaS & AI companies

"Earn your price." Kent Keirsey, founder/ceo of Invoke.com #saas #pricingtips

21 Nov 2024 · 1 min

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In this brief monologue, Kent Keirsey, founder and CEO of Invoke.com, outlines a pricing philosophy for SaaS businesses that centers on earning each dollar through delivering tangible product value. He emphasizes a low‑friction onboarding experience that quickly demonstrates value to customers, positioning the company as a partner rather than a vendor. As customers experience increasing value, the company can justify and implement price increases over time. The core message is that price hikes should be earned by proven value, not imposed arbitrarily.

Chapters

we have an opportunity to lift pricing over time as we earn the right to lift pricing by providing more product value. It's exactly right. I, I, I want to earn every dollar that we make. I want to earn that by building a product that delivers value. And I think that is what our customers start to understand as they work with us, is like, hey, you know, we, we understand it's early. We understand that you guys are probably going to have a, a significant amount of time where you're just figuring out how to make this work for you. We want to be the partner that makes it low friction to get in, low friction that like actually begin getting value. And as we earn the, the price increase over time, as we demonstrate the value that we're offering as a partner, that is how we increase our prices.