How much are SaaS customers willing to pay?

A customer's willingness to pay is central to your business model. That's why we made this 8-step process to help founders uncover willingness to pay. Step 1: Introduction and product presentation. Ensure the interviewee understands your product. Step 2: Value proposition. Understand their perception of your value prop. Step 3: Relative value. Compare how they value your product against others. Step 4: Price metric. Identify the unit or criteria they associate with your product's pricing. Step 5: Packaging schema. Gauge their reaction to different pricing and packaging structures. Step 6: Maximum willingness to pay. Determine their maximum monthly or annually willingness to pay. Step 7: Factors influencing pricing decisions. Identify factors affecting their willingness to pay. And last, step 8: Feedback and suggestions. Thank them for their time and gather feedback for improving the interview. The full step-by-step process includes templates and lists of questions for you to ask. We'll pin that to the comments or description below for you to check out.