How Otter.ai evolved pricing & packaging

We're constantly thinking about pricing and packaging. Having regular check-ins with respect to where you're at with respect to the market, looking at internal usage, et cetera, to see are you giving away too much for free, et cetera, has always been helpful. It's a journey and you continuing to do that over the course of— I think it's also helpful to track Otter's journey from being a more transcription-focused business when it was in initially started and pricing was more suited to that use case with pricing and packaging. And then it's evolved more as the company's evolved to like a more meeting-focused and a meeting assistant-focused business. We've also had the opportunity to evolve most recently just thinking about having autonomous bots join the meetings. That's also changed the way we package. That was just before I joined. And after that, we've been thinking about How do we make it more helpful and get people's minds away from minutes, which was more a focus of the transcription business? These are some of the things that we've learned and adapted, just keeping in mind who do we want to attract and thinking about the audience that we want to focus on as well.