How to have structured willingness to pay conversations with prospects & customers.

Hey, I'm Fynn Glover. I'm one of the co-founders of Schematic. Pricing and packaging is very unintuitive to most founders, as well as to most operators as their businesses scale. And yet a customer's willingness to pay is at the core of your business model. In his excellent book, Monetizing Innovation, which we highly recommend, Madhavan writes, price is more than just a dollar figure. It's an indication of what the customer wants and how much they want it. It's the single most critical factor in determining whether a product makes money, yet it's always an afterthought, a last-minute consideration that we've made after we developed a product. We've founded two venture-backed software companies. We've worked for other growth-stage companies like Automox, Relay Payments, Twilio, Microsoft, FullStory, Humble. In this blog, we're going to share a tool that we believe is crucial in the pursuit of product-market fit, but not just product-market fit, how to evolve pricing and packaging as your business scales, as it becomes more complex.