Overcoming B2B monetization challenges

Typically ownership, it's very rare that you have so like one person who owns this, you know, like it usually starts with the founders or founder who so like figures this out until they get to Series B or C, there's no dedicated person. It's almost like a hot potato. It's like, okay, you take this on, you know, we just hired a new head of product. They can take this on with marketing or, you know, customer acquisition. There's so many playbooks, there's so, you know, like so many procedures and systems around this. Whereas monetization remains this sort of like, okay, you take it, you take it. So like, I think that number one issue is ownership.