Posthog's Pricing Page & Billing Experience #pricingtips #devtools #b2bsaas

Few key takeaways stand out. The first is pretty frictionless self-serve mission. They make it really easy for developers and product engineers to get started, no credit card required. Add-ons, they, they are clearly getting people in on these like ridiculously cheap offerings, but it's obvious that they are unbundling some of this into add-ons that is driving presumably a lot of the business's revenue. Third, a pretty clear philosophy on pricing, and that, that is that the goal is to be the cheapest at every scale. Compared to kind of the key incumbents in the categories that they're traversing. And finally, and I think maybe most importantly, it's pricing as a brand asset. Their pricing page is very much a brand asset. It, it is designed to make fun of competitors, to commoditize competitors, and to attract a certain persona into this irreverent brand that has— that makes a lot of fun of a lot of things and is probably like really fun to be a part of from a community perspective as well.