Fynn GloverCo-Founder & CEO, Schematic · Co-founder & CEO of Schematic | Runtime monetization infrastructure for SaaS & AI companies

PostHog's pricing page delivers an incredible brand asset & ecommerce experience #pricingtips

5 Feb 2025 · 1 min

Watch on YouTube

0:39

PostHog's pricing page uses e-commerce design with product images and persona-focused copy to reinforce brand voice. The company offers just two tiers: free and extremely cheap, with an add-ons section and linked blog posts explaining their pricing philosophy.

Chapters

I think for their persona, detail is good. And there's even like, just within this pricing page, there's like a whole different section for add-ons. There's a blog post for their pricing philosophy. There's another blog post for their sales philosophy. And that's just at the high level. Then here you see kind of an e-commerce-like layout where you see a product, you see different product images as if you're buying like something on Amazon. The two options are totally free or ridiculously cheap, which is again back to their voice and tone that they've really honed. Cuts through the noise really well.