Start focusing on monetization early in your SaaS startup

Even smaller startups need to invest in their monetization structures, in the pricing, the packaging. If you don't get it right early, you're paying down your bad decisions late. And when you're paying down bad monetization, it's way more expensive than paying down other bad decisions. A lot of bad product decisions can usually be rolled back, can usually be iterated upon. Okay, well, that didn't really work. Let's turn it off for these customers and build like a different version of that. You can't do that with monetization. You cannot turn off your monetization structure. If you do that, your product will die and your business will go out of business.