The untapped potential of feature flags in SaaS

People understand feature flags about an inch deep. It's a Boolean. You turn things on and off and that's it, right? Great. I can do that in code in a database in 5 minutes and we're done. I don't have to think about it again. This is a whole nother ballgame. These live throughout the lifecycle of your product and change the way you think about how you develop your products. They become a piece of a cost culture. You change how you develop. You start to think in terms of features and what they're going to look like in the final packaging instead of just, hey, we're adding more and more and more into this ball of software that we've created. We hope our customers will pay enough for the whole package. Instead, we get to get more granular on how we think about them. And how it applies for SaaS is still in some ways revolutionary because I'm just not arriving at many SaaS providers who already have this in mind and understand what they want to do with feature flags beyond just release management.