The founder of Schematic explains how pricing mistakes at early startups and a $30 million cybersecurity company inspired him to build a platform that lets product and sales teams change pricing without asking engineers for code changes.
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My first startup several years ago, I got pricing wrong, like totally my biggest mistake, badly wrong. Later, I was lucky enough to join a fast-growing cybersecurity company where I got to own pricing and packaging across about $30 million in ARR. But every time I wanted to run a simple monetization play, whether that was launch an AI feature or test usage-based pricing or extend a trial, It was always a nightmare. Every change required code and billing was super fragile. In retrospect, we absolutely left millions of dollars on the table. And that's why we wanted to start Schematic. With Schematic, the whole idea is that engineering can implement pricing once and then product and go-to-market teams can own pricing and packaging and monetization end to end without code changes. If you want your developers focused on product and not on billing code, and you want go-to-market and product to be able to own monetization, would love for you to give Schematic a shot.