Colleges: Move on when vendor partnerships don't work. Quick case study: Goucher College and EAB

Name: Colleges: Move on when vendor partnerships don't work. Quick case study: Goucher College and EAB
Uploaded: 2025-12-04T14:17:48+00:00
Duration: 44 s
Channel: Gary Stocker
Description: Goucher College paid EAB roughly $800,000 a year starting in 2020 to boost enrollment and market share. Neither metric improved. Enrollment actually…

4 Dec 2025 · 1 min

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Goucher College paid EAB roughly $800,000 a year starting in 2020 to boost enrollment and market share. Neither metric improved. Enrollment actually dropped sharply, which the speaker calls catastrophic.

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on. This contract is problematic. They had a big press release in 2020 talking about how they joined up with EAB, and EAB is going to help them expand their market share and so on. But I just showed you their market share. That's not happening. And, and that's why I brought it up. Like, it's pretty catastrophic what's happened to their enrollment. It's hard to do worse than that, to be honest, um, unless you really tried. And And so on top of it, you don't— I'm pretty, pretty, uh, confident that this contract is not paying off, right? You're paying them $800,000 a year and, uh, certainly has not, uh, brought any gains that I can see. It's hard to imagine them doing worse without EA being