A walkthrough of six-year admissions data from 2013 to 2018 for regional private colleges in Iowa, Illinois, and Missouri. Southwest Baptist and Briarcliff saw declining yield, while Methodist College and National Lewis gained ground. The College Viability App lets you sort and compare schools across multiple metrics.
Chapters
In this episode of the College Viability App, we want to take a look at yields. And we want to look at yields as maybe an indicator of the, the changing popularity of a private college. In our example, I've chosen 3 regional private colleges from Iowa, Illinois, and Missouri. I'm going to go over here and look at the 6 years worth of changes, and those 6 years changes are from the years 2013 to 2018. That's the most recently available data. And we're going to look at the second column, and we're going to look at admissions yield. And again, admissions is how many students accept a college's admissions offer. And we're looking at a 6-year trend. So let's just sort it by all 3 states. And let's look at the low end first. And there's some of these that are probably not major players with traditional education. But we can, when we look at Southwest Baptist and Briarcliff, St. Luke's, and others, let me scroll down a little bit, you can see there's a pattern here. And all we're looking for is a pattern. And the pattern is decreasing yield over the period of 6 years. Let's change the sort value, the sort order, and look at those who have been successful, or arguably increasingly popular in that same time period. And again, some of these high numbers I would question the data, but we can assume that to be true for our purposes. But you can see some of these colleges, Methodist College, National Lewis, Rockford Evangel in Missouri, all have indicated over a 6-year period an existing increase in the number of students who accepted their admissions offers. And finally, let's take a quick look at sorting this by state, and Iowa alphabetically, and we can quickly scroll through the admissions yield. And again, we'll see some doing well, some not doing well, and again, the value of the College Viability app is to be able to compare one college to other colleges. And we have the 6 main indicators up here, there are others available. Let's take a quick look at Illinois. And again, the College Viability app is available at collegeviability.com. We can see the patterns, the capacity, the ability to compare one college from another. An Academy of Art doing well. Benedictine University, not bad. And as you scroll down, something like, you know, Lake Forest, not bad. Lincoln College in Lincoln, Illinois, you'd have to wonder about. Their patterns, Methodist College in Illinois, not bad, and then lastly we'll look at Missouri. And again, we can see the comparisons are what are important here. Is the College of the Ozarks a lot more popular college than Cottey College based on the admissions yield? Well, the numbers suggest maybe, but that's not that big of a difference. But if we look at Cox College with a yield increase of 33% over the last 6 years compared to Cottey, Yes, a more logical argument can be made. And thus we can use admissions yield as one of the tools to compare the most recent, and in this case, 6-year trends of a college's yield, or those students accepting the admissions offer made available.
