Learn how to measure your college's market share in specific majors by comparing completion data across peer institutions. Ball State dominates accounting in Indiana while Indianapolis leads in business, revealing where programs might consolidate or expand for competitive advantage.
Chapters
spend time talking about that. But this is where the value comes. We look at it by major. I've got our 3 colleges, and for right now I have selected— oops— I have selected accounting and accounting-related services for just a small set of colleges. Matter of fact, let's do it differently here. I've selected a larger set of colleges in Indiana. These are both private and public. Yeah, both private and public. And I've got selected Let's just select Accounting, and we get a reflection of market share. So holding the pointer on top, we can see that Ball State has a dominant— of this set of 10 colleges— has a dominant market share. We can see that Butler less so, and Indiana State University kind of in the same matter. I don't know, Matt, anybody else takes majors completion data and does market share analysis. I could be wrong, maybe consulting firms do, but if you're looking at making cuts and you're just looking at internal data, you're making a mistake. You want to look at what other colleges are offering in terms of majors completion. And yes, maybe some of it suggests you cut Franklin College. What are you doing in accounting? You've got 2. But look at these 3: Indianapolis, Valparaiso, Indiana Wesleyan, and Trine University. This might be a perfect opportunity for them to look at majors, majors consolidation, course consolidation, to get more scale across just this accounting and related services. And, you know, there are countless— there are countless majors here. Let's look at biology, and you can see biology typically has a nice even spread, um, you know, again Ball State dominant. We can look at the business one, which is common, and again a decent spread, but Indianapolis is focusing on business. You know, if I want to start the Matt and Gary College in Indiana, I may start on business administration management. I may want to take a piece of this That's one of the ways to look at this and say, hey, there's some opportunities to take a piece of this market share. So that's, that's the value of the college majors market share.
