Does this financially strong private college overspend on click-through-rate advertising?

some of their vendor contracts here. So here's BayPath. And notice there's a— remember again, what I'm looking for here is color. Yeah. Contracts that look high relative to their FTE enrollment and relative to their operating revenue. That's this last column. So in every year they have this Google payment that is quite high. And remember, this is looking at all the advertising spend. So they actually have 3 different advertising contracts. They're spending like $2.5 million just on these 3 contracts, or $4.5 million on 3 contracts. Okay, so, um, not sure these are working all that well, to be honest. Uh, again, enrollment's going down, and it's not clear that that has really, uh, changed, although they're charging a higher price. Hard to, hard to argue though that advertising, um,