Enrollment and revenue issues for Michigan private colleges

In this episode of "This Week in College Viability," host Gary Stocker reviews his recent top‑10 and bottom‑10 reports on Michigan’s private colleges using the 2022 parent version of the College Viability app. He examines 23 regional private institutions and finds that a majority experienced negative enrollment growth between 2015 and 2020. Highlighting Baker College, he notes an 8,000‑student enrollment decline accompanied by reduced tuition‑and‑fee revenue, and observes a broader pattern of decreasing tuition revenue across the list. Stocker argues that enrollment trends and tuition‑fee revenue changes are key indicators of a college’s financial health, warning that institutions with declines in both should be scrutinized when making enrollment or investment decisions. He signals that future episodes will explore additional colleges.










