Investing $2.5M Yet Enrollment Drops? The Shocking Reality of Westminster College!

Westminster College invested $2.5 million, rounded, from 2021 to 2023 for enrollment and marketing consultants. I posted on the, on LinkedIn a story with the references of vendor. I'm not going to do that here. And their enrollment, after spending $2.5 million with a vendor, was actually down 12 students. Actually, their $2.5 million got their enrollment down 12 students in that time period. Now, you know, the, the total operating revenue and the total operating expenses really are balanced nicely. This college has historically, over the time period that I looked at, 2016 to 2023, has done a good job of balancing revenues and expenses. They're almost identical from year to year. The net tuition revenue, those down 20%. Full-time equivalent enrollment is down 32% from 878, almost 900, down to 600 exactly. The net income margin has plummeted since 2020. We call that profit, even though colleges don't like to call it that. The endowment is only up not even 5% from 2016 to 2023. The median for some 1,300 private colleges was almost 40%. At Westminster College in Missouri, it was not even 5%. They're falling behind. They're falling behind their competitors and being able to generate additional revenue sources. The endowment draw, kind of breaking the piggy bank to keep the lights on, was above 8% since 2019 and skyrocketed to almost