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In this episode of the College Financial Health Show, hosts Gary Stocker and Dr. Matt Hendricks use their proprietary data tools (Advanced Compass, Strategic Compass, and Majors Completion App) to compare the financial health of two Pennsylvania private colleges located 20 miles apart: Lafayette College and DeSales University. The analysis covers net‑income margins, cash from operations, unrestricted net assets, revenue and expense growth, staffing and payroll ratios, and major vendor contracts (marketing, IT, insurance, landscaping, food service). Lafayette shows strong profitability, ample cash reserves, and growing unrestricted assets, while DeSales exhibits multi‑year net‑income losses, declining cash, and accelerating expense growth that outpaces revenue. Specific cost drivers at DeSales include high staffing per revenue, a growing number of >$100K salaried non‑administrators, elevated marketing spend, inflated IT and insurance costs, and expensive landscaping and food‑service contracts. The hosts discuss remedial actions—bidding out contracts, right‑sizing staff, and reconsidering in‑house services—and explore strategic options such as mergers or program consolidation, noting that Lafayette could be a potential acquirer in the region. The Majors Completion App reveals internal and external market‑share data for 64 majors, highlighting Lafayette’s stronger program performance and the opportunity for both schools to streamline offerings. The episode concludes with recommendations for each institution and a call to action for viewers to request a demo of the data tools.

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