Charging off in the wrong direction

I've got maybe 5 phone chargers in various rooms of the house. My logic is that should the need arise, wherever I am in the house, there's going to be a charger within about 10 feet from my immediate location. I can plug in, carry on doing whatever I was doing, and the balance of the universe is restored. I never have to hunt around for a charger because there's always one to hand. It's one less thing that I need to think about. Now, my family, on the other hand, don't seem to share my point of view. They see a charger, they unplug it, and they take it to whichever room they need to be in, which of course is a perfectly normal and natural thing to do. However, after having done its duty with unwavering efficiency and aplomb, the charger rarely makes its way back to its rightful throne of repose. Which means when yours truly sees that his phone could do with some juice, the charger he assumed would be next to him is now not there. So that's it, I'm off. I'm hunting around the house intent on finding said charger. Now note, I'm not looking at finding any charger. Mind you, no, no, no, no, no, no, we've gone well past that. Now I need to find that particular charger. Now on the way I may pass other chargers suitable for my needs. Happy to be used and would love it with great pleasure. Happy to remain ensconced at the very locus of their inception. But my primary aim now is no longer to charge my phone. It's to find that particular charger so I can put it back where it lives and then restore balance to the rest of the world. Yes, okay, so I know what you're thinking about me, and to be honest, I pretty much agree with you. Yes, I'm a stubborn control freak. With just a touch of what a psychologist would call metastasiophobia, which is fear of change. I openly admit to this, and I am trying to get better at handling it. But at the same time, I've never had a phone just about to die from a lack of charge, so there's that. So if you're looking for your phone charger and it's not where you thought it was going to be. The first places you're going to look are going to be the obvious ones, right? Between the sofa cushions, in the bedroom, in the kitchen, maybe in the smallest room in the house, if you know what I mean. But if the charger has been missing for a week or a month, would you still check the same places? Now, if you're anything like me, by now you would have moved on to increasingly ridiculous locations. In the laundry room, in the bathroom cabinet, in the dog. Or you've given up entirely and you've bought a new one, which of course is the day before you find the one that you lost in the first place. Sod's law. Yet in business, we keep looking for the same places for solutions. Even when we know what we're looking for isn't going to be there. We keep checking the socket behind the coffee table for a phone charger. It hasn't been there for years. Sales are down? Let's try better marketing. 6 months later and we're still struggling? More marketing. Different marketing. Harder marketing. Vibe marketing. AI marketing. Intermittent fasting marketing. Get a new marketing team. Fire the marketing team. It's as though we're stuck in some infinite loop looking for new permutations of the same basic idea. But the longer a problem sticks around, the more certain we can be that conventional wisdom won't fix it. Because if conventional wisdom worked, the problem would already be solved. We keep using the same approaches and expecting a different result. I believe there's a word for that, isn't there? Well, there's no need to spend millions on the customer satisfaction survey when everybody knows that the real problem is that there's nowhere for anyone to park near our building. Or being obsessed that we don't have such and such a feature when the actual problem is buyers can't work out how or where to buy the thing in the first place. Often it takes an outsider to solve problems like these. Someone who doesn't know what they don't know. And asks the questions that everybody else is too proud or embarrassed to ask. Then they come up with a solution that everybody thinks is completely wrong, and yet suddenly everything works. The reason is the outsider hasn't been conditioned to know which ideas are supposedly stupid, right? They don't know what no looks like. So next time you hit a brick wall, and an idea comes up that makes you think, "Well, that's clearly totally ridiculous. We can't do that. That's never going to work." That may just be exactly where you should start looking. Thanks for listening. If you like what you heard, please pass it on. I'm not saying I'm right. I'm saying many out there are wrong. Please subscribe, share, comment, whatever works for you. Find out more at kexino.com. That's K-E-X-I-N-O. Hope to see you again here soon.