George Bandarian argues that relying on social platforms leaves you vulnerable. Instead, own your audience through direct channels like email and SMS, where AI can help you scale one-to-one marketing at speed.
How many of you have started a business before? Okay, how many of you have done marketing in your business before? How'd that go? If 40% of the content you put into the marketplace actually pushes your ideal prospect away from the sale because it's intrusive? Wrong message, wrong time, wrong channel, wrong offer. The first of those three are math problems. So as we think about AI and machine learning and the combinatorial factor of generative plus machine learning, marketing, which has traditionally been a one to many activity, is now going to be a one to one activity. You can publish content and play the social platform game, but in that world, you really don't have any ownership over your data, right? If Facebook decides to make a pivot, or Google decides to change the algorithm on any of their platforms, all the hard work you put into building your content could implode overnight. So we wanted to focus on the kind of marketing channels that were owned, right? So when you own somebody's SMS list or their email, right. If the platform starts playing games, you can take your toys and go play with somebody else.
The AI Agent Getting More Supplier Data in 5 Weeks Than a Team Did in 2 Years
