Why Growth Teams Existed — and Why They Won’t | Andrew Chen (a16z Speedrun)
In this monologue, Andrew Chen explains that growth teams originally formed because building software is technically demanding and requires a blend of marketers, product managers, and engineers to ship growth‑impacting features. He then speculates about a future where advanced tooling or AI enables marketers to write code directly. If every marketer can generate software, traditional job titles and team structures become obsolete, and software creation becomes a routine part of many roles. He illustrates the shift by comparing today’s mobile phone—a powerful computer in a pocket—to a future where a marketer carries a “super‑intelligence” and on‑demand digital agency (e.g., Nike’s) in their pocket, fundamentally reshaping how products are built and experienced.
