In this podcast episode, Gina Bianchini answers a listener’s question about how to articulate a compelling pitch for a private community—in this case, a knitting‑enthusiast group. She introduces a repeatable “big purpose” formula: ideal member + their best year ever = big purpose. The formula is expressed as a concise sentence: “We bring together [ideal member] so that we can [best‑year outcome].” Gina explains why this structure works—human brains seek concrete benefit rather than vague promises like “learn, share, grow.” She illustrates the approach with three concrete examples (Slow AF Run Club, Empower Men, Guaranteed Goals by John Acuff), showing how each combines a narrowly defined audience with a specific transformation goal. She then ties the method to building a “people‑magic” business, emphasizing the need for a narrow target, clear outcomes, and the use of Mighty Networks’ automation tools (including the co‑host feature) to help founders articulate and communicate their big purpose. The episode ends with a call‑to‑action to apply the formula and start talking about the community.
Chapters
When you build a people magic business, you are going to be able to deliver the thing that they are looking for, and you can go out and start talking about it. Hey Gina, I'm having trouble talking to people about my private community for knitting enthusiasts. I know what kind of people would thrive in it. But it's hard to articulate the pitch. Any advice? I am going to talk about your big purpose. This is your community's pitch. You're gonna want to follow a very specific formula for talking to people about your big purpose. It is this: your ideal member plus their best year ever equals your big purpose, your motivation for your community. It is your why. The one thing you want to know Is that you want to put them together in a very specific format because of the way we as human beings hear new information. Use this formula, and here it is: I, or we, bring together your ideal member, so however you've described them, and then here's the trick: so that we can, and then what you have for your members' best year ever. Our brains are wired to Here, who you bring together, and the phrase so that we can is like, oh, what am I going to get for this? So you're answering the question, what is someone going to get for joining your community? And it can't be learn, share, and grow. Do you want to just skip the step of learn, share, grow and go directly to who is this for and how are we going to use it to get our best year ever? Let's dive into some examples. The first one I have is the Slow AF Run Club. We bring together new slow runners ready to level up so that we can run our first 5K, 10K, half or full marathon. What do we have there? Super clear who this is for and what you're going to get for joining. Second one, empower men. We bring together men ready to dedicate themselves to upgrading the health of their bodies and finances. So that we can achieve our strength goals, financial freedom, and do one thing this year we didn't think we could afford. See how concrete this feels? You're moving beyond learn, share, and grow into a world where you are going to offer people something, especially those motivated people who are hungry for results and transformation. You are going to be able to deliver the thing that they are looking for. Guaranteed Goals by John Acuff. We bring together people looking for a system to fail-proof their professional and personal goals so that we can achieve one stretch goal we didn't think was possible and add 5 new stretch goals because we understand the framework for Guaranteed Goals and how to apply it to our lives. That is the big purpose. When you build a people magic business, you simply need to identify who it's for, the narrower the better, how this community, how challenges, how courses are going to help them achieve their best year ever. You put those 2 things together in a big purpose and you can go out and start talking about it. When you create a Mighty Network, we've got all of this automated for you. You can use our mighty co-host, and what you'll find is that it will help you be able to articulate your ideal member even further and then help with those results and transformation, that best year ever, so that you can just go out and start talking about it. This is People Magic. I'm Gina Bianchini. Until next time. Woo!
