Booster #2: Matt De La Cruz From Beach Bum to Business Leader

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We wouldn't want to because he would say Fortnite. That's what he say.

Play Fortnite.

Play Fortnite. Gotta play Fortnite.

Good day friends and welcome to the Gap, the Get Attitude Podcast. The Gap. Bridging the Gap from who you are to who you want to become, and from where you are to where you want to go. My name is Glenn Bill, founder of the University of Attitude, keynote speaker and author of the number one international best selling book, the ABCs of Attitude. I've helped tens of thousands of people Get Attitude. You know, attitude is the secret formula to success in your business and in your life. This podcast will help you get yours. So let's get some. Hello everybody. I want to welcome you. Please remember to subscribe, rate and review at the Gap on itunes or any media that you get your podcast. Today we are with one of my personal mentors, one of my dear friends and one of the thought leaders when it comes to goals and personal development. His name is Matt De La Cruz, the owner, the founder of the Winning Minds group. He does a lot of John Maxwell training. He has a fantastic speaker training business going on. He's helping speakers all over America become the impact and the influence that they've always dreamed of being. And I personally love his seminars, his personal development seminars called Turning Point and Matt De La Cruz, welcome to the Gap. It's so great to have you.

Well, it's about time, Glenn. That's the best thing I can tell you. I've been waiting for this moment. But thanks, thanks so much for having me on your podcast. I'm just super excited, not only just for being on here, to share and add value to your, to your group, but I think it's exciting just to see what you've done, where you were, what you wanted to become and look at where you are today, my friend. Not only is a successful real estate agent, but I mean at the top of the leader, top of the leaderboard as a personal development coach, teacher, speaker, author. So that was a dream of yours one time, I remember.

Yeah, it was. Yes, it was. And you helped me get there. And as everybody knows all of our gappers out there. This month, we are talking about have a big goal. And I can tell you that, Matt, I've been through his goal training and his goal seminars. I would probably say 10 times with all of my children. Right, Matt?

At least everyone in your family. That's right.

Everybody in my family did it.

Everyone in your family.

And so when I thought about having a big goal, I just said, boy, there's nobody better. And if you ever get a chance to hear Matt talk about goals, it will blow you away. And if you ever get a chance to go to one of his seminars, you should. So, Matt, we are focusing this month on have a big goal. And so I thought I'd bring you in and let you. First of all, what I'd love to do is why don't you give our gappers a background of who you are, where you became or where you came from and where you are now and how did you fill the gap from where you started to where you are? So your story is incredible. Please tell us a little bit about that and then we can talk about having a big goal.

So I love telling the story, but years ago, I was always embarrassed to tell the story. I was embarrassed to tell the story because of where I came from, how I started out. But, you know, good old boy from Southern California, raised in obscurity by my father, was a very negative man, alcoholic. Not only a physical abuser, but a verbal abuser. The one thing that I've learned today as a parent father was that be careful what we say to our children because our children will never forget the scars of the words coming from apparent. It lasts forever and it's so deep. But, you know, I grew up in California, Orange County, Huntington beach, surfer beach bum. My father had kicked me out of the house at 17. But my motivational talk to my father every single day was, you're a loser. You're good for nothing. I don't even know why I had you. And that was my. Pretty much my motivation to talk to my father every single day. And of course, I was living with those limited beliefs because I believe that I was a troublemaker. I believe that, yeah, I would probably end up in jail by the time I was 16. As he would say, I didn't. I waited till I was 18 to be in jail. But I'm just teasing. I didn't do that. But it was something that. When he kicked me out of the house on my 17th birthday, I said, where do you expect me to go? And he says that's not my problem. I just want you out by the end of the day. So I packed up what I owned at the time. My assets were my surfboard, wetsuit, sleeping bag, my clothes, and I went to the beach. I didn't know where else to go. So I'm sleeping under the pier, living out of my car in Huntington Beach, California. And I did that for about 14 months. But back then it was cool because we were called beach bums. And today we call them homeless people, right? And I dropped out of high school my junior year. I was 17. And at 17, I was probably reading, writing at a third grade level. The only job that I can get was a dishwashing job. So I washed dishes with three illegal immigrants. In fact, they used to call us the four Mexicans in the back. You know, last name Dela Cruz. They assumed that. But, you know, I learned a lot from them. I will tell you this as I look back, is we can learn from everyone. We can learn from all experiences. But the one thing about these illegal immigrants is they never called in sick. They would wear the hat that we had to wear, right? Marie Callenders in the back. As a dishwasher, you would whistle while you work. I mean, they saved every penny, and they sent it back home to their family. It was a work ethic that I learned. And you had everyone else complaining about that. I always tell people, I said, in California, where you get some of the best strawberry fields out there, where a lot of the strawberries from all over the country come from California. And I said, if you ever looked over the strawberry fields in California, next time do that. And the listeners should do that as well. Look how many white people are actually out there picking strawberries.

Not many.

Not too many, right? You'd have to pay them $10,000 a year to do it. That's the difference of it. But I learned a lot from that. And then great fortune came my way. And when I wrote this program called Turning Point is where we are today in our lives, we didn't get there by ourselves. There were peaks, there were valleys, There were turning points that happened. And I was on a radio show in Hawaii this last summer, and the guy asked me, he said, so what changed your life? What were your turning points? And I sat there and I thought about it, and I said, zig. Ziglar. First thing that came into mind was Zig. And you know my story with that. Zig came into my life, and he taught me about goal setting. He taught me about attitude, and he gave me that Formula for success. Be do have. Saying that you can be do have anything you want in this country, but you can't have until you do. You can't do until you become. And until you become what you need to become, then you'll do what you need to do so you can have anything you want in life. It took me years to figure out the formula because he didn't really put it that way. To me, become was the right attitude. The do was the action and the have was the goal for all of us out there. I mean, sky's the limit, we all know that. But so many of us don't have the right attitude to position ourselves to do what we need to do, right? So the three Ds, right? Desire, discipline and determination versus the three Cs, right? Content, complacent and comfortable people today in America, they're living with the three Cs, and they don't have the three Ds. To me, I think that's probably one of the most important parts. Take your vitamin Ds every single day because that's what will take you from where you are and where you could be. That's where it really started out. It started with Zig. And then my second mentor when I got in sales, as you know, was Tom Hopkins. He taught me how to sell, yes, fundamentals. And when you don't know that, you don't know what you're doing and you're willing to listen to somebody, they can open up doors for you. And then my third turning point was Jim Rohn. And Jim Rohn was again, Tony Robbins, teacher, mentor. But Jim Rohn was the one that taught me about how to keep a journal, right? To make sure that you take time to reflect, you jot things down, you get from the day, don't get through the day to be, and live an intentional life rather than having good intentions. So all these things started opening up for me. But when I opened my mind, then the doors opened for me. Because then I became at a new conscious level of awareness. Now I was aware that there are other people out there that were doing it already. All I had to do was learn from them. Why go back to school to learn and to listen. And that was the starting. That was the starting point, the turning point, my life. Unfortunately, it happened to be in my early 20s when things started making sense. But I was ready then. Where I see so many people today, they're not even ready at 30 or 40 today. It's huge.

Well, I can tell you that just in your Introduction Obviously, self education, personal development enveloped you and helped you become who you were. And as we look down, all the attitude boosters you embody, certainly every single one of them, and the stories that you just told us, you know, my gosh, believing in yourself, have a mentor, control your emotions, grow or die. Love, adversity, washing dishes, right? And being a part of something bigger than you. All of them hit. And I told you that you could be and speak to any one of these. But again, I know that there's no better goal setter. There's nobody that taught me goals in a better way than you. And so what I'd love to do is just explore what having a big goal means. Understand that there are people all over America right now that are searching for the bridge to the gap. And certainly you and I know that goals are a big bridge to helping you get from who you are to who you want to become and from where you are to where you want to be. Let's talk about building that bridge. Let's talk about this bridge called goals that will fill the gap. Why don't you just take it from there? Because Lord knows you could. I know I've seen you talk for seven hours about goals in one day, but give us the best that you got. For those people that are searching for more in their life, how should they look at goals? How could they start goal setting? And does it really work?

So in Glenn, I always say that an alcoholic has a goal, a drug addict has a goal, salespeople have goals. And if you were to bet money on who's going to reach your goals more consistently at the end of the month, the alcoholic, the drug addict, or the salesperson. And most people would say the drug addict or the alcoholic. No one ever picks the salesperson unless it's the salesperson who became the alcoholic drug addict. And now you have a successful person, right? I mean, that's. And they're out there, believe it or not.

Yes.

So goal setting is one thing. It's goal achieving is another. We talk about bridging the gap. So whatever the goal, the dream has ever been out there, right? Because it goes dream and then it goes into a goal, but it goes from dream to manifest into a goal. And whatever's out there, the goal, a new car, a new home, the body you always dreamed of, that's always been there. It's always been there. But until that person is ready to depart, they will depart and then they will arrive when they arrive. And let's just say they arrive on a Landing deck. Now they learn and then they depart again and then they arrive and then they depart and they arrive and they eventually will hit the goal. So they're bridging the gap. But here's where people miss it. They're not strong enough and discipline or patient enough to wait until they can get to that departure, that next departure, because they're sitting at the gate right now waiting for the plane. The plane's already been there. The goal has always been a reality. It's just you haven't left the departure. So when we depart, we arrive, we depart, we arrive, and each one of us are going to go through several gaps. It might not be a year, it might not be, you know, 30 days. But the person has to realize that it has to manifest. And I use this as an example in my turning point event that if you plant an acorn in Michigan or Indiana, right, the acorn is going to grow into the mighty oak tree. It has no choice. But you couldn't take an acorn and you can't plant it in the soil in the 50th state of Hawaii because it won't grow. And you can't grow a coconut tree in Indiana or Michigan. It just will never manifest that way because everything has to be properly aligned. And I use it as an example to where you take an American who can make all own all has all this freedom and opportunity and the abundance that they have, and you could put them in all 50 states, they're not going to do any better in Ohio, Indiana, Michigan, California, New Mexico, Washington, it doesn't matter. You can plant that person because wherever they go, they take them with them. It doesn't change. The reason why they never achieved the goal is because they haven't developed enough the inside, and I call it the inside world. So the physical world is the outside world. When you have your inside world down, then you're prepared for the outside world. Because most people today, once they hit the outside world, outside conditions and circumstances are drifting them, they're pushing them off track. And next thing you know, you're 192 days into the year right now, and all of a sudden people want to know what the heck's going on. Hey, July 1st, which was. Everything was properly aligned on July 1st, which was a Monday. Yes, that's noon was 182.5 days, which is literally half of the year was done. Now, I could tell you this, Glenn, that probably 98% of the people, 97 for sure of those people, had no idea that it was Halftime. So if you didn't take the time to reflect back and say, where am I right now? After the first of the year, most people are continuing the second half, 182.5 days. They're going to continue that same plan and not make the adjustments. Because during that course they were pushed off track and they never got themselves back on track. And this is what happens and why people don't reach the goals. When I look at what are goals, I tell people this. First of all, remember that 97% of the American population, they don't have goals in writing for all seven areas of their life. And the 3% that do, they make more money, they live longer lives and they live a better lifestyle. That's a fact. I'm often asked, well, Matt, how do you know 97% of the people don't have goals in writing for all seven areas? I say, well, do you know what the seven are? And they say, no. I said, that's how I know. Then of course, the way that we are as humans is we rationalize and justify. How do you know those seven apply to everybody? Well, you tell me which one doesn't? Spiritual, family, career, financial, social, mental health. You tell me which of the seven do not apply to you? Because on the journey towards success, the only way you become successful is when you live a life of fulfillment. Fulfillment is having the abundance of spiritual, family, career, financial, social, mental. It's all of it. I mean, in my coaching, I coach millionaires, I coach one billionaire. And I'm telling you, they have the money, but they don't have the health. They don't have the relationships and the love and the family. They have the money and they have the business, but they don't have anything else. So that's where they have to really determine, you know, about the goal.

Matt, let me ask this, tell me the first big goal you set and how did it change your life?

I used to tell people, hey, I'm gonna own my own business one day, right? People used to look at me. So picture, picture a 17 year old kid that says that one day he's gonna high school dropout that's gonna own their own business. No one supported me, no one encouraged me on that. It was the ridicule. Yeah, you're right. Why don't you go smoke another doobie, dude? Go drink another beer. You're dreaming, dude. You're dreaming. And I did. I was a dreamer. I was a big dreamer. One day I'm going to have a house in Hawaii. One day I'm going to be living in Hawaii. These were my big dreams. And my dreams then became goals. And then I started focusing on the goals. And again, just like you say what you focus on, you bring life to. So I started focusing on that. Next thing you know, it started coming to fruition. That's every one of us have that opportunity. It's just that we don't have a channel. We don't have our inside world. Right. The mind, body and spirit has to be congruent. And once it's congruent, man, you become unstoppable.

What's the difference between a goal and a big goal? Like we on attitude boosters, I say have a big goal, not just a goal. Talk to us a little bit about what's the difference between a goal and a big goal. How does it make you feel? What's the energy? What's the difference? What's the commitment? I think you have something for that.

So here it is. There's three levels of goals, Glenn. So level one goal is what most people do. These are the baby goals. A level one goal is, you know how to do it. Example, level one goal. Oh, I'm going to join a gym and I'm going to lose £20. I'm going to make 10 more calls. I'm going to make a six figure income. I'm going to spend more time with my family. That's a level one goal. And think about how many people who can't even achieve a level one goal. They have good intentions, but they don't have the key ingredient. They don't have intentionality. Because when you're intentional now you have purpose. Good intentions always fall through the crack. So that's a level one goal. Right?

Right.

Simple ones. A level two goal. Now you're stretching a little bit. A level two goal is something that you think you can do it and you think you can do it when everything's lined up. So for example, for most people that are your listeners right now, even you think about it, you had to stretch yourself because I remember when you wanted to be a speaker. I remember when you wanted to get paid to be a speaker. I remember when you wanted to write a book. I remember. So a level two goal is you think you can do it. It's stretching a little bit. I'm going to write a book. That's a level two goal. I'm going to become a professional speaker where people are going to pay me. Level two goal, I'm going to buy an apartment complex so I can have passive income Coming in. I'm going to buy a rental property. I mean, those are level two goals. You think you can do it and you're stretching a little bit, but a level three goal, a big goal. That's the big goal.

The big goal.

This is the stretching. A level three goal is what you really, really, really want to do. You don't know how, but you just know you will. That's a level three goal. So a level three goal. Steve Jobs had a level three goal. I'm going to invent the iPhone. I don't know how I'm going to do it. I just know I will. I'm going to change the way that people listen to music and buy music. I don't know how to do it. I just know I will. Itunes, right? Travis Kalanak, who said, I'm going to change the way where people have a different way to be able to use transportation and an option. Uber, right? Here's the guy. San Francisco, California. He calls up to get a yellow cab, a cab to go from his house, to be picked up at his house, to go to a white tie, a black tie party. Cab never came. Call to one of his buddies. Buddies picks him up in an Audi A8, black car, tinted windows. Pulls up. Someone sees him, says, is that your car? No, I had a friend of mine who's a cab, never showed up. He goes, I pay someone to drive me, pick me up and drive me around in a car like that. And that was the start of Uber. So think about it. He didn't know how he was going to do it. He just knew he would.

Yes, Uber, just.

I thought about just the platform of building it. But think about how do you pay a half a million people on payroll where you're paying them at the end of the next day?

Right. It's just crazy. It's crazy.

You couldn't even think of it that way.

Matt, what's your big goal?

My big goal, as you know, is to be able to keep doing what I'm doing to impact the lives of a million people. So I'm shy a little bit less than 100,000 people because I don't do the big seminars anymore. It's a lot difficult. But I am leaving for India. I speak in India. I leave October 28th. I'm going to be there for 10 days. I'm going to be pouring into 500 men at a men's conference in India.

Oh, that's wonderful. Congratulations.

And then also I'm going to be doing some of the young adults as well, so it's just to be able to do that. You know, it's. My big goal is now what my why, my vision, my mission, my purpose is. And that is to maximize my potential, to add value to others wherever I am, wherever I go, every day of my life, and to live a life that matters. So now it's about significance. It's about how many people I can change, how many lives I can impact. It's no longer about the monetary and the possessions, which we all go through those four levels of growth. But think about it. Level three, goal. Look at where we are now. Look what's going to happen in the future. Look how many kids today that are millionaires by playing video games.

Sure.

Look at how the guys who started Fortnite, look, they took their creative imagination. Jeff Bezos, the richest man in the world, right. He didn't know how he was going to do it. He just knew he would. And he created how people changed the way they bought retail. And he departed, Failed. He arrived. Departed how many years since 1995 to where people started buying. And you can ask anybody, and I do it in my seminars. How many are prime members of. Of Amazon? And everyone puts their hand up.

Yeah, crazy. And back then. Yeah, back. Jason, I know, raised his hand. That's what he does. Let me ask you, is having a big goal, is it a skill or is it an attitude?

It's an attitude. And so the skill is something that we can teach you, something you can develop. But the attitude part is again, how you think, how you feel, what you see, what you do in attitude and what you teach. And the attitude of what I teach is. I call it the circle of responsibility. And the circle of responsibility. In that circle, we are responsible for four things. Thoughts, feelings, perception, and action. So if you control, and I ask the question, what percentage do you control of your thoughts? And everyone says 100%. What is the percentage that you control of your feelings? 100%. What is the percentage that you control of perception? What you see? 100%. What is the percentage that you control of your actions, of what you do? 100%. It is the only thing that God gave us that we have 100% control over. And most people do not know how to control it.

Interesting. Yeah. And number six on the card is control your emotions.

Yes.

You should be able to control those, too, Correct?

Of course.

Right.

Because if anyone can make you mad, sad, or glad you've been had, we control our emotions, right?

Oh, man.

That's with the thoughts.

You're so good you are so good.

No, I learned from the best on attitude.

Let me ask you why people listen to this going, oh, goals are bs. Let's talk to those people and try to get in their heads. Why don't people set goals?

So do we change the word then? And don't call it a goal. What do we call it?

An opportunity.

Yeah. Or is it because do we turn it into a wish? Do we make it a dream? Whatever you want to call it. I think everyone has always been bombarded about goals. But remember, what you don't know can kill you. And a lot of people think about it. We're in the formal education today where you can take a class where you get goal setting one on one. I mean, no one teaches attitude one on one. I mean this is like when you and I talked about and you were saying, this is the logo I'm looking for. And I mean that was the one I chose too. That you picked. I just thought it was. No one does it. The university attitude, university goal setting. I mean it's not taught. So I think that's why people fight it. But they fight it because that's their attitude towards goals.

Sure. Tell me this. What's the definition of a goal and what's the definition of a big goal? If you had to define it so.

The definition of a goal. And for years Paul J. Meyer said it, Earl Nightingale said it, W. Clement Stone said it, Napoleon Hill said it, Tom Hopkins said it, Brian Tracy said it, Tony Robbins. Right. A smart goal. Right. So if you were to look at the five, what I call the five key elements or the five laws of goal setting is vivid imagination. And then desire is number two. Right. If we were to define it and then you look at commitments number three, realistic. And then it's got to be in writing because the mind is a goal seeking device. It has to see what it's going after all the time. It's out of sight, out of mind. And even in Think and Grow Rich. When he talks about, when Napoleon talks about the 13 principles, he talks about that you have to. Whatever your, whatever your desire is. Same thing with the goal. You read it twice daily when you arise and when you retire. Because what it does, it goes from conscious to hand it off to the subconscious part of the mind. And the subconscious part of the mind never sleeps. And that's where people. That's the key of actually achieving the goal. Because remember the mind doesn't know the difference between something that's real, that's not real. It doesn't know the difference. So that's why when people do the vision boards and they see it, the first thing is that visual. They see that. And once they see it, perceive it, and believe it, they usually achieve it.

Well, Matt, you are. I mean, I Wish we had 10 hours and I know you could fill it, but I would say that you've made at least 150 references. That if somebody goes back and listens to this podcast and writes down the authors, the speakers, the personal development coaches, the idea, I mean, virtually you have laid out a textbook on goals in our 30 minutes today. But what we're going to do is we're going to take a brief, quick break to get a sponsor, and we are going to do Knowledge through the Decades with Matt de La Cruz, the Winning Minds Group, and Turning Point Seminars. So we'll be right back with you.

Did you know that this podcast is.

Now a part of the Seller die Network, a network of the best podcasts on sales, business and personal development? You do now. The Seller die Podcast Network is committed to bringing you podcasts that will help you become more successful and more fulfilled. Whether you're on the treadmill at work or in traffic, the Seller die Podcast Network will help you learn more and earn more in a new New York minute. All you need to do is visit sellerdynetwork.com and make our podcasts a part of your daily success routine. And welcome back to the Gap. It Is Knowledge through the Decades with Matt de La Cruz. Matt, we love to close our podcast with this simple little exercise. We want you to think about your life, your life since you were born, actually. And we're going to ask you a question about every 10 years in your life, the lessons that you've learned. If you can put yourself back in time to give our gappers to give our listeners. Oh. Some attitude or motivational thought from this period of your life. Boy, people are loving this. The feedback on it's been great. So, Matt, here's what I'm going to ask you. I want you to think about a newborn baby. More specifically, you as a newborn baby. What advice can you give the world as a newborn infant from Matt de la Cruz? When you think of him and look at him, what is that advice?

So sometimes we don't realize what we have. But if I was to look back, as a newborn baby, you had freedom. You had freedom. You had no debt. You didn't have to worry about food. You didn't have to worry about shelter or clothes. I mean, it's probably one of the best feelings but yet we're not consciously aware of at that time as a newborn. But it's probably one of the best days of our lives.

But you are totally dependent, which some people would say is not freedom at all. But I hear what you're saying. Interesting, isn't it?

Yeah. So, yes, it is. And that's how I would look at. And when I look at my grandson when I was holding on when he was first born, I'm saying, I mean, you got no worries in your life right now.

Right. Right. Yeah. Especially when. Yeah. They can pee and poop on you and you're good.

Yeah.

You don't even care.

You don't even care. Love the smell of that newborn baby. Right. So if I was a newborn baby, that's, I would say that, you know, relish once. Once in your life.

Yeah, Relish in the freedom. Right. And this is the message for our gappers out there that are listening. You know, every one of these knowledge from the decades, these just aren't from when you were a kid. Sometimes you got to embrace the day. Sometimes you gotta feel the freedom, you know, even if you're not free, you should feel the freedom. You're free at some level. Love that. Let's go to Matt De La Cruz is a 10 year old kid. Just boy, would I love to know you at 10. What advice can the 10 year old matt De La Cruz give our gaffers today?

So at 10 years old, when I look back on my timeline, I don't remember much other than you look forward to the summertime. Take advantage of what you can because here's what I do I've learned because I have a 10 year old son now, is that if you don't pay attention to the formulas that they're teaching in school, you're not going to get it by the time you get into high school. Right, right. The I before E except after C. Hey, I didn't learn that till maybe seven years ago because I misspelled the word right. I never knew that formula. Right. And now he's having to go through the grammar part about where to put a comma. I still to this dough because I'm terrible at grammar. I don't know where a comma goes in a proper sentence. I know where a period goes and that's why I tell people if you get an email from me, you know, it came directly from me because there's just a period at the end and I just run it through. But yet my wife says every time you take a breath, put a Comma, So after, if you're breathing too much, I mean, you're putting comma, after, comma, but that was that at 10 years old, you're at that point where you're learning to not only how to read, but to comprehend. That's what I see at 10, for sure.

Yeah. That's cool. Matthias. Is that right? Yep.

Matthias.

Matthias. And so, boy, looking at him at 10, I'd love you to ask him, what's the one lesson you would teach the Get Attitude podcast? I'd just love to know what he says. Text it to me later.

I will, I will do that.

You know, I mean, like, what do you think he's gonna say? And say, hey, we need some words of wisdom. Matthias, what should we tell this nationwide audience? Love to hear it.

We wouldn't want to because he would say fortnite. That's what he would say.

Play fortnite.

Play fortnite. Gotta play fortnite.

Hey. All right, so let's go to 20. Lord knows what the hell you're doing. You were 20. My guess, you were underneath a bridge, had a surfboard, and we're having a lot of fun. What would 20 year old Matt De La Cruz? And you know what, Even though you weren't the person that you dreamed of being, and you were at the beginning of the bridge, right, you were at the beginning of the gap, there's probably some endearing qualities and some intrinsic knowledge that maybe you did possess at 20, and we, we'd love to know what that might have been.

At 20, I was probably at the highest level as a surfer. I mean, it was my passion. I was the only thing I was really ever good at. And I'd say at 20, and that's all I cared about. At 20, you don't really care. At 20, you don't really know. At 20, you can say, you know what, just give me a job, enough money so I can go to the beach, go down to Mexico, surf, drink some beer. That 20, you should start thinking about getting it together. Now, if you were on the opposite spectrum and you were at 20, you were probably in college already. And if you were a high school dropout, it's a completely different path. Obviously, I look back now at 20, I didn't know a lot, I didn't know much, but I started becoming aware that people started coming into my life and I started paying attention to them. The old saying, the student is ready, the teacher will appear. Yes, that 20 is the life, but is probably the turning point of my life of growth. Intentionally.

That's awesome. That's great. And a lot of people haven't even grown 20. That's actually young for most people when it comes there. So 10 years after the surfboard, you hit 30. What was life like like for you at 30? What is the one lesson that you learned in that year that could help our people get somewhere else?

I'd say at 30, if your people wrote down be, do, have, the three words, be, do, have. At 30, I started figuring out the have. You can't have until you do, which you control whether you do it or not. And you can't do until you become. So once you become dedicated, determined, disciplined, desire, right? Passionate, committed, all of those, then it gets you. That's your attitude part. That's not a skill. Then you can do what you need to do, and then you can have whatever you want. So I would say at 30, I figured out success. 30, I defined success. 30 is when I had my 30 years of age, was when I had my first multimillion dollar business at 30 years of age.

That's awesome. And then things get older, and now you turn to 40. 40 probably seems like it was yesterday. Matt De la Crue. That's when you met Glenn. Bill probably was when you were 40 or maybe a little younger.

Maybe a little younger. Yeah, maybe a little younger. But, you know, started again, started seeing that 30 to 40 was a gap for me because even though I started speaking with Tom and Zig, right, Doing the workshops, filling up the seminars, I was 20. I was 23 years of age, 24 years of age. So by that time I was impacting lives, not knowing it. But I think When I hit 40, I realized that when you get an email saying, you changed my life, when you're going back into a city and saying, I saw you, you changed my life. 40 was probably the part where I said, it's not the level of success now. It's about how do I keep giving back? And 40 took me. I think 40 got me to the understanding that to live and build a life of significance was about being selfless. So let's just say at 40, I became selfless because on the journey towards that, I was self. Because that's what we are. We have to be selfish to be successful. But significance is selfless.

Yeah. Awesome.

That's 40. That's 40.

That's good. And so then you walk through your 40s and you're speaking on stage and traveling and doing events, and you're rocking the house, and then your 50th birthday comes. Oh, 50 must have been good for you. Tell us about what does Matt have to do help us learn when he turned 50.

Count your blessings at 50. You count your blessings at 50. 48. As you know that I had a quadruple bypass. So I was 48 when I had my quadruple bypass.

Yeah.

So that was a wake up call. And my second son Matthias was born eight weeks after I had my surgery.

Sure.

So I think when you hit 50, when people look at it, it's. It's count your blessings. Right. And you put it in the hands of God. You know, I'm a man of God. I'm a man of faith. And that was a turning point in my life. But now it's been again, he's been tugging at my heart to say, now it's time. I blessed you with so much. Now it's time for you to give it back. Back to the people who need it more than you do. And again, that was my 50. It was a wake up call for me to realize, now I know why I do what I do and I do it for free. I donate my time. That was huge for me. So at 50 was a huge turning point for me. No doubt.

Yeah. That's cool. Are you 60?

58, my friend.

58. Oh, so you can't do 60.

Can't do 60.

You cannot do 60. But maybe in two years you'll consider coming back and talking to our group.

Of course.

Does that sound good?

Yes, you bet.

I love it. Well, Matt, I just want to thank you, obviously, for being my dear friend, for being one of, for being my mentor. All of the resources that you gave, you literally spit so much knowledge out. It was, it was absolutely incredible. If people want to follow you more, where would they go to learn by your product or anything online? What's a great way to reach you?

They just, they can go to winningminds.com or they can follow me at the Winning Minds group. Facebook, Twitter. It's Matt DLC for Twitter. I don't do much of the twinning. I have someone that does it, that does my tweeting for me, but I post a lot on Facebook and stuff. And just where people know where I'm coming from or where I'm traveling to. I've got some things, engagements that possibly gonna be out in Indiana, in Indianapolis to do an event. I'm kind of. People are asking me to do it and I'm just kind of saying, do I want to do it? So I don't know. We'll see. What happens?

Well, let's talk about that. I'll do something with you. We'll rock the house. We'll fill the. We'll fill it. Talk to me very briefly. I know you're a certified John Maxwell coach and speaker as well. I know John had a really big impact, I think, in your life. You want to just give us a little hint about John and what he taught you and what he means to your business and success.

So, I mean, I teamed up with John to become a certified speaker trainer coach with John Maxwell a little bit over three years ago. And I did that because I loved his brand. I loved. I love his integrity. I love what he stood for. And the challenge in our business is that when your products are people, they eventually retire Tom Hopkins or they pass on Zig Ziglar and Jim Rohn. So I had a chance to connect and be a part of the John Maxwell team, where now I get to teach the leadership principles that I believe. And the one thing that John has taught me 20 years ago, when I was reading his book the 21 Irrefutable Laws of Leadership, was there's a difference between managing and leading. And now the companies that the corporations I consult with, they want to know why their company's not growing because of the law of the lid. It's because they're managing their people. They're not leading their people. And that's what's so huge. And there's a huge demand out there for it today. So I love what I do. I love who I represent, and I just want to make sure that I just keep on pouring into these people and adding value to people's lives. My goal, a big goal.

That's good. That's good. Well, we love that you poured into our lives today. I hope that our gappers out there listened intently. I hope they've created a big goal. I hope they understand what you have to be in order to do and what you have to do in order to have your message. Never gets old. I could sit and listen to you forever. I hope that we get on a stage here soon. I hope you guys look and follow Matt. He has Monday motivations with Matt. You still still doing that?

Yeah. You can go sign up for Mondays with Matt. Yep.

Yeah. Mondays with Matt at the winning minds group. And I just hope that if everything that Matt has talked to you affected you, that if this episode boosted your attitude, that you will please share it with a friend. Share it on social media, Join the attitude movement on Facebook and at the University of Attitude. This is Glenn. Bill for the Gap. We are going to help you get from where you are to where you want to be. Matt de La Cruz, winning minds group. Unbelievable job today. Our goal is to get a million downloads on this sucker, and I know you're going to help us. Thanks so much, Matt, for being with me.

All right, buddy. Thanks so much, Glenn. Appreciate it.

All right, bye. Bye. This podcast is a part of the C Suite Radio Network. For more top business podcasts, visit c-suiteradio.com.