Bridging the Gap from Student to Barstool Sports with Joey Mulinaro
23 Jun 2021 · 46 min
Joey Mulinaro from Barstool Sports talks about his path from Indianapolis to media, his Morning Joey YouTube show, and Barstool's COVID relief fund that raised roughly $39-40M for small businesses. He credits his parents for teaching him accountability and positivity, and names Colin Cowherd and Jimmy Fallon as influences on his comedic style.
Chapters
We are going to be with the one and only Joey Molinaro of Barstool Sports. Joey, tell us what we're going to learn.
You're going to learn about how a small south side kid, Catholic kid, made his way all the way to New York City and the biggest sports entertainment website in the world.
What is the roadmap to defeat self sabotage, negative thinking, and learned helplessness in these unprecedented times? You must get connected. Get growing, get certain and get attitude. The Get Attitude podcast. Foreign. What's up and welcome to the gap. The Get Attitude podcast. We are going live on Facebook today with a super influencer, a end of the road millennial, into a possible gen. Wire, whatever.
Yeah, yeah. Not gen, gen. Yeah, Gen y' know what?
You're too cool to be identified and pigeonholed. Yeah.
Thank you.
We're with the great Joey Molinaro from Barstool Sports. Joey is at Joey Molinaro on YouTube and on Twitter especially. Joey's got 334 freaking Twitter followers.
334 wouldn't be that impressive. He forgot the thousand.
So here's the deal. Most people my age, like, I got 334 Twitter followers, right? 334,000.
24,000. Sorry. I just want to make sure that people don't go and they don't look and they say, oh, Joey, he's a fraud. He's lying to us. You misheard me. 324,000 after this show.
So, guys, look it. We easily have a hundred thousand people that listen to this show.
Yeah.
So let's get. Let's get 10,000 people to hit Joey's Twitter, bang it up and check him out. Joy is with Barstool Sports. For those of you, my guess is everybody knows who Barstool Sports is. But why don't you tell us real quick, what is that platform? Why is that so innovative? Because it is innovative.
Yeah.
And tell us, tell us what the hell that is.
Barstool Sports is an entertainment sports website, all right? Barstoolsports.com that has just grown and evolved into podcasting and YouTube series and YouTube shows. Just multimedia to the max. Everything that you're looking at on your phone, everything that is media Barstool is involved in. Founded by Dave Portnoy back in 2003. The guy, I mean, you would love this guy. He started it in Boston, his hometown. Just passing out as a newspaper. It started as a newspaper and they just were passing out newspapers and they were doing it for free. And all of a sudden now it's grown into a $150 million, almost billion. You know, whatever. $150 million company. And it's huge. It has a footprint on everything, and I'm glad to be a part of it.
And the biggest piece of barstool sports is Dave Portnoy eating pizza.
It's a big one, for sure. I mean, Dave, he's El Perez. He's El Perez for a reason. You see him. I mean, you've probably seen him on Tucker Carlson, Fox News shows. He hops on tv, different Jim Cramer. Now Dave's doing Davey Day Trader, where he's all about stocks, and I have no idea about any of that. But, yeah, he does the pizza reviews. You've probably seen it. The one bite. Everybody knows the rules. But, yeah, what you were saying about it being innovative and evolving is that that's. That's what we are. It's whatever is new, whatever is coming about. We don't go the route of traditional media where we kind of shy away from it. We go the route of saying, we may not know what this is right now, but we're gonna get in it. We're gonna figure it out, and we're gonna dominate it. And that's why Barstool 18 years later is on top.
And that is why you're at the Get Attitude podcast. Because there is no more innovative podcast when it comes to your attitude, picking you up, getting you thinking right than the Gap. So we're so honored, Joey, Absolute you here. Let's just dig into that a little bit more. When you say that, man, nobody's really doing that, right? If you can go back to 2003, my guess is you probably pretty aware of the company you work for. Can you maybe just give me one example of, like, you know what? Here's something. We did that, as far as I know, nobody else really did that we were innovative in. Is there any examples that you could maybe share with us?
Yeah, I mean, like, Dave has a saying, and it's up in our office and everything. You know, he says that he invented the Internet. You know, we invented. Invented the Internet talking about barstool because newspaper and print journalism and everything was starting to die and slowly fall off as the Internet came around and as Dave started building it and as phones became more prominent and everything, so he saw the way. We saw the way of where the world was going. So instead of just saying, oh, well, shoot, we're kind of. Am I allowed to curse on this podcast? Or we stay away from it.
Maybe F bombs are off.
But we don't say, okay, I Don't have to. I was just about to say s out of luck. So, you know, we're out of luck with traditional media. So, you know, what they did was just again, they were the first to go to the Internet. They were the first to. Instead of saying, oh, well, we don't have a TV show, well, we're gonna make a TV show that you're gonna watch on your phone or on your computer, that kind of thing. So every year when you see the ESPN's and the Foxes of the Worlds or whatever, have like an NFL draft show, well, that's fine. But we have our own that's more fun, that's more entertaining, that is more relatable, that's just on Twitter and YouTube and on our website. And you may not be able to watch it, you know, on your cable news or whatever, but as we were talking about beforehand, smart TVs and the way the world's going, sure, you can just stream us on there, ready to go.
So things like that and streaming is everything. And by the way, we are available to be seen at C Suite Network on several streaming platforms. And it's like Jason and I. Jason's obviously much better than I am at this, but we got picked up and he's like, oh my God, man, we're going to be on the streaming channel. And this is great. And I'm like, I don't know what the hell that means. I can't even find it. I can't even even program my tv. But that is, in fact, the case. Let's talk about the NFL draft real quick. People watch ESPN and were pissed because they don't like Mel Kuiper. Then they watched, they switched to the NFL Network and like, oh, those guys do better. What you're telling me is, had people known, they could have gone to Barstoolsports.com or on Twitter or on you and watched who was. Who was breaking down the draft for Barstool.
I mean, we had. And that's the thing is we have. We had all our personalities. And that's another thing that is innovative about Barstool is instead of saying, oh, we're gonna take these people who are beat reporters and kind of boring and people who followed the team in a journalistic way, we're gonna take the biggest fans who have the most personality and who are the funniest and the most creative, and then we're gonna be able to have it to where the fan bases relate to them. You know what I mean? So what we do is, you know, we get. So like me, I represented the Steelers for when we picked in round one. You know, so I'd hop on and I would talk about it like a fan. And that's what people want. They want to listen to people talk about it who aren't holding anything back, who aren't being all buttoned up and being. They want to hear somebody that sounds like them, that talks like them, that is like they're sitting in the living room with them watching the draft rather than somebody who is, you know, kind of giving the beat around the bush beat writer report and everything like that. So we had everybody from our company who had their favorite teams. And then you had special guests. We had who's the dad? Danny Tanner. Who's the dad on Bob Saget.
Bob Saget, Yeah, Bob Saget.
We had, I think Guy Fieri. We had DK Metcalf. I mean, we had over 40 celebrity guests that also would hop in with, you know, the employees of the company who are representing the team. So we, you know, we have it all. So that's one thing that was really innovative about Barstool as well is instead of trying to take the approach of talking to people like everybody else was in media, they said, we're going to take these people who have grown a following and oh, by the way, they're die hard fans of this team and we're going to talk to them that way.
Wow. And so. All right, I love this. I'm pissed that I didn't watch Barstool. I would have freaking loved that.
Yeah.
So the pits. Pittsburgh Steelers with the first round picked some guy I don't think I know.
Yeah, that's.
Who was it?
Najee Harris.
Well, he's. Yeah, I know Najee Harris.
Yeah. Running back out of Alabama.
Yeah. So he actually is somebody I did know. Okay, there you go.
He. And I'm very, very excited about him.
And you are happy.
I was.
Because Pittsburgh likes to run the ball.
Need to get back to running the ball and there's no better way to do it. I know, I understand. Got to have some linemen and they invested in line in the third and fourth round. Okay.
Excuse me.
But they got the best player available at the running back position at the 24th pick.
No question.
You can't be upset about that.
Yeah, yeah, be upset about that. That's good. And so, you know, the other big pick was Fields, who. Who came in to represent the Chicago Bears on the Barstool sports.
So we are heavily represented in Chicago. We have a whole branch that is it's Barstool Chicago. And so it's five, I think five, maybe six off the top of my head. Guys who are just the most Chicago guys you can think, they talk Chicago, they look Chicago. They love their Italian sausage. They love the Cubs and the socks and the Bears. I mean, they. They're just. They are all in. So they represent Chicago and then Barstool. Big cat, who's one of the kind of founding fathers of barstool, I call him.
Okay.
He. He is a. Is a big Bears guy and a big Chicago guy as well. So we. We have a very strong backing in Chicago.
I love it. And so were they just going crazy over the Justin Fields pick?
Oh, yeah.
I think it's a good pick.
Yeah. They had reaction videos, like crazy of them. Just because, you know, coming in, everybody, I think they're picking 20 or 18 or so. You know, they had a ways to go before they could get one of the guys at quarterback. And so then when field starts falling and then all sudden, they trade up all my. Our Chicago guys just going crazy. So they have a video of them finding out that the Bears were trading up and they're all realizing that they're going to get their guy. And then once they took fields, they all lost it.
And talk about, we'll go the innovation. I want to stay with the innovation route because you guys did something really cool on raising money during COVID Yeah. So I want to just plug that, tell us the innovation, the thought, the process. And if there's a way for you to say, hey, all you got to do is go to there if you want to keep helping people. What's the story there?
Yes, it's called the Barstool Fund.
Okay.
Barstool Fund. Dave. This is just how Dave operates. One day he did. He calls them emergency press conferences where he takes a selfie video and puts it out where he's addressing something, and he put it out on his Twitter. And he was basically just like. It was right around the time when, you know, we were having trouble. People were having trouble getting, like, their. Their stimulus checks, you know, their Covid stimulus checks to help him get by. And so Dave was just like, I don't know what the problem is. I don't know what's going on in the government. I don't really care, but I know that I have the ability to do something, so I'm gonna do it right. So now that was. I'm trying to think of when exactly that happened.
A year ago, probably.
Well, yeah, it was probably at least six months ago, I'd say. But it's raised over $40 million.
Holy crap.
And it's, it's to go to small businesses and companies and restaurants that need help and need to help to get through the pandemic to where people weren't able to go into their stores and their shops and just to keep their doors open. So, yeah, I mean, it's incredible. I get chills just talking about, like it's, you know, he put the challenge out there, but that's how he operates. Like, when he wants to do something, he just does it. And so it's super cool to work for a guy like that and a dude is doing so much good, you know, I mean, $40 million to places that are neighborhood mom and pop shops that needed help like that. I mean, it's incredible. So just look up Barstool Fund. It'll be the first thing to come up on Google Barstool Fund. And you go, and you can donate and help be a part of some good stuff.
Have you given away the 40 million or is there still money there? And let's say I'm a local pot dealer and I'm going, hey, I mean, does that qualify?
So there are qualifications. Okay, yeah, yeah. Glad you brought that up. There are qualifications and it's all on the bot Barstool Fund. And you know, you, you, the money goes. I forget exactly what they are, so you have to check them out yourself. But I know that the. It has to go to a place that had kept their doors open and was continuing to pay their employees.
Right.
Even through the toughest times, doing everything, it can keep their lights on. But yeah, the money is being distributed and it continues. So as the money continues to grow, you continue to get your stimulus from the Barstool Fund. And you know, so you'd be good to go and get you through it and better. To better times.
I love it. Weird. What up, Jason? Well done. 341 businesses supported. 227,000 guys go to Barstool Fund. Hit them up. Give them a contribution. Please support what they're doing. 39 million raised. That is freaking awesome. And I love it. So just do what you can to apply and to do whatever. I'd love to just see what's going on. So guys, look at if you're out there. I don't know, Jason, we got anybody watching? We may, we may not. My guess is we got a few. But if you guys want to say hey to Joey, if you want to ask him questions, please put something in the comments, Jason will read it, we'll answer whatever questions and we're just going live. So anything right now, Jason, are we good?
We got viewers, but no one's, no one's asking questions. So they're just consuming the content, the information.
All right, so let me. Let's go, let's go to this. So I'm sure we'll probably get back on barstool, but you're on daily. You are live.
Yeah.
So for those people out there, get attitude podcasters, we call them our gappers.
Right. They're going.
I think I'm gonna go live every day. I think I really want to have this story. I think I want to do what Joey does. Talk to us about. Number one. How long have you been doing it? What was your biggest challenge and what do you talk about?
Well, so I started, I started this show that I do, Morning Joey on YouTube every single day during weekdays from 9 to 10am I started doing that at the beginning of March. So I've been doing it for a little over two months now. But, but to what you're talking about in the greater picture. I had been working in the media since I was 19 in college, 20 years old. I got my first. I'm 27 now. 20. I got my first part time job at Ms. Communications in downtown Indy. And that was just five hour shift on Saturday nights. Just making sure that basically the station didn't blow up. So started as a part timer there and I just worked my way up and I kept at it. And my added on, you know, kind of the comedic side and the impressions and the sketch comedy and everything, I added that on to what I was doing just because I was trying to break through any way I could. You know, that's a very competitive. Hey, there we go. That's me.
Cup of Joey. There we go.
Yeah, we have a big coffee guy. Jason hooked me up with the coffee right here. So, you know, I, I try to go that route. Cup of Joey, cup of Joe. You know, we're having some Joe in the morning and everything, but 1.32.
That's good for 60 days.
Yeah, I mean, we've been working at it. You know, it's. People for what reason still kind of have a weird thing about going and subscribing to YouTube. You know, it's like my. Oh, then you search that. That's good. My buddy KFC who I work with, he kind of laid it out. He's like not subscribing to your favorite people on YouTube that you watch that you follow would be like on Twitter if you just opened it up and, like, there was random things every single time, you know, like, on Twitter, you follow the people that you want to like and you want to follow and get content from.
Right.
That's hitting the subscribe button is. That's what it is on. On YouTube, you know?
Right.
So. But for whatever reason, people. So let me just do that right now.
Yeah.
Oh, thanks, man. Click. That's awesome. Look at you. Now you're in. I'll delete it after we're done.
Subscribe.
Subscribe and unsubscribe. But. But, yeah, anyways, like I was saying, I mean, I just, you know, I just kept cracking through, man. And I. And I. And there's a lot of times where I was just eating crap and. And I wanted a seat at the, you know, the fine china table, but it just wasn't there yet. And, you know, it was tough, but I've been at it.
Time.
Yeah.
Yeah. It's not easy. So what is. So you do the voices, you do the sketches. People are digging you because of that. How did Barstool find you? Right? Like, what was. What was it?
Yeah, well, fall of 2019 is when things kind of started picking up and taking off in my career and my following. And then I rode that all the way through into the New Year, into 2020, and just continued to grow. And I was still at miss at 1070, the fan. And, you know, a lot of people were like, you got to be, like, jumping ship at some point. I was like, yeah. I mean, people are talking to me, but nothing's really, you know, caught my eye yet. And then one day, when the, you know, the NFL combine is typically in Indianapolis.
Oh, yeah.
You know, the end of every fall or every February or whatnot. That's where, you know, the whole NFL world is coming to my backyard. And so that's including Barstool. So Big Cat actually host a part of my take. And one of the founding fathers of Barstool, as I call him, he just messaged me and was like, hey, man, gonna be an indie. Me and Dave have been following you and, like, what you do and, you know, would love to chat. I was like, of course. Hell, yeah. You know, I've been following you and listening to you for a really long time. And so I got together with them and we did a couple of videos that we collabed on together and just hung out for a few hours. Cool. And then he passed my info to Dave. And then that night, I was on A call with Dave.
What's the biggest video you've done that's gotten the most hits? And we'll see if Jason's able to pull that up.
The most. I'm trying to.
There's just so many.
No, there's a. And it won't be on YouTube. It'll probably be on Twitter. Jason.
But Jason's a total badass.
Yeah, no, he's unbelievable. Something with Cowherd maybe. Maybe like cowherd meeting his daughter's boyfriend. Last time I checked that was like 3.8 million views or something.
No kidding.
Maybe one of the Collins worths. Sabin on Halloween was really big. And then me and, me and my buddy Ben Pulitzi is also a Southside Ron Collie guy. We do a lot of stuff together. And so we have these characters, we do videos, we call them Johnson and Schmitty. And they're just like Whoa, hello mama. Holy cow, Burpee boy. But they're just like every, you know, they're just like every like, like you know, just out of college guy just being guys. Guys talking about beer, football. And so we do that and those are pretty popular. But yeah, maybe one of those impressions that I mentioned.
So let's, let's take it back to growing up on the south side of Indy. Right? What, what parish were you from?
St. Barnabas.
You're a saint. Barney guy was polizi. St. Barnabas both. Did you guys know each other all this time?
Yeah, he's three years older than me.
Okay, but you knew each other. Other. Alright, so when you think about attitude, how would you define attitude? And who is your, who is your first attitude coach?
Yeah, attitude. I'd say your perspective on life and how you handle slash deal with what comes your way.
Nice.
And my mom and yeah, I mean it's cliche but I mean my parents, you know, and I'd say my mom a little bit more than my dad just because I'm the only boy. I'm a son. So we're, you know, kind of had that like buddy, buddy thing. But my mom, I mean she comes from a very disciplined old school house. She did. And so she kind of, you know.
Are both your parents Italian?
No, just my dad.
And so your mom, what, what, what's her heritage?
Mostly German, I think.
So she was just a tough ass. German.
Yeah.
That laid down the law.
Right. And then my dad, you know, my grandfather who, you know, he's my namesake. That he. My dad's Joe. My grandfather's Joe. My great grandfather is Joe. Yeah, but my dad and grandpa are just, you know, classic.
Hey, hey, Joe, come here, give me a kiss.
You know, like, that kind of thing. And then, you know, my mom is very straight and narrow.
So when you think about the attitude lesson, what's the one thing you learn from Mom? Maybe. What's the one thing you learn from dad? On attitude.
One thing I would learn from mom, and it ties in with attitude, I think, is accountability. I think you gotta have the attitude approach of being accountable for yourself. You know, the actions. Basically, how she taught me is like. And it's a whole, you know, conversation to be have about other people. But, you know, when I was growing up, if I got in trouble at school, I would come home and kind of tell my mom. It was never like, oh, well, I just can't believe that teacher would do. It was always, well, what'd you do? And, you know, as a kid, you're like, yeah. I mean, you.
Oh, yeah, I got in trouble every day. Well, you got.
Yeah, but then you're. You're. You're dad, you know, so you had all these kids coming back. But, like, you know, so I'd be like, but I didn't even. I really didn't, you know, pulling that card. She's like, no, you had to have done something. What'd you do? And then finally it's like, okay, I did this, and I probably shouldn't have. So what I'm saying is, like, it was never the coach's fault. It was never the teacher's fault. It was never the. It was always, what did you do? How can you fix it? It? And then let's go from there. And. And I think, you know, especially as you get older, that helped a lot with. And I think it helped with, you know, my career of just not, you know, pointing fingers at other people or, you know, feeling sorry for myself or blaming other people for why stuff wasn't happening. Just saying, hey, look, I'm in control of it, and I got to be accountable. I got to have the attitude of, hey, I. I can take care of this, and I got to keep going.
Right? So, gappers. Yeah. The lesson from Mrs. Molinaro is, trust me. Me, trust me. It's your fault, Joey. Exactly. Don't be looking for anybody else. So, Gaffers, if you are listening to this now, and if you got some bad things going on in your. In your life, if you're sitting there going, whoa, is me, why aren't things happening? All you got to do is look in the mirror and you'll find it. Hold on. What did you find there on TikTok?
This isn't one of the most popular. Yeah, yeah, yeah, yeah. Search like something with cowherd. Jason, if you. If you. Twitter doesn't have a great way to, like, sort and stuff. Plus, they were probably a long time ago.
So Joey's getting up. Let's talk about. Let's talk about either grandpa or dad. The best Molinaro attitude lesson that. I mean, what. What stays with you as a person as you're going through life that your dad or your grandfather might have taught you?
Yeah, my dad, he's a very positive guy. So where my mom kind of would keep him more grounded and stay more straight and narrow, my dad would kind of give you the encouragement and the positivity to, you know, keep going and believing in yourself. So very, very, very positive guy. Very uplifting guy in terms of outlook with his attitude on life. You know, he's a very much glass half full kind of guy. Whereas my mom, God love her, she might just be like, well, you might. You know, you might want to fill it up a little bit. It's, you know. But what I'm saying is, you know, I think the balance there really played out, out well for my childhood.
That's nice. Oh, what's this?
1.3 million views in this one. Let's check.
Let's check that out. One of us.
Thank you. I think we got double there. Double whammy.
Okay, hold on. He'll get it done. Jason is the best producer.
Yeah.
Joey something. That's your name. Joey something on Twitter.
Well, I make fun. There we go.
All right, here we go.
Let's see Baker Mayfield on Snapchat while Patrick Mahomes is in the Super Bowl. It's hurt. Let me shift gears of this. And joy, I don't know if you saw this over the weekend. My boy Baker, Colin Cowherd, he was on the sports.
Oh, yeah.
Yeah. I don't want to get too much into it. You know, TMZ reports and online rumors and Twitter and, you know, everybody makes mistakes. Nobody's perfect. You know, even myself. I've been divorced, but I find even funny.
Colin Baker's lit. Colin Baker's one of us.
Colin Baker's 12 and 17 is a starter two years. 12 and 17. I've got police video. I've got the grabbing the junk on the sideline, and now this.
I love it. So tell me why you picked on Colin Cowherd.
You know, I tell people this a lot when they ask me about the different impressions and things that I do is, you know, and Colin even said this on his show because he talked about me one time on a show. He said he's like, you know, impressions are the greatest form of flattery, right? In most of the instances, that's very true. And Colin is somebody that I listened to religiously from the time I was 18 years old till still I listened to him fairly regularly. Not as much because I'm, you know, doing my own stuff, but so I just. I got it, you know what I mean? I heard him so much and I listened to him so much, and I began thinking in the way that he would reason things. And so that's, you know, all the impressions I do. Jimmy Fallon, Chris Collinsworth, Nick Saban, all these people, I admire them, you know, and so that's why I feel like I can, you know, do a good impression of them is just because I watch their work, you know, I know them well.
And so when you think about what you're doing as a career right now, is there, number one, who was your mentor? Like, did somebody teach you how to do this? Like, who kind of taught you the quote unquote biz? And, like, who's your favorite to listen to? Maybe it is Colin Cowherd. I don't know.
Yeah, mentor. You know, I had different professors and, you know, people at UIND that really kind of got me in and, you know, they gave me the push to. Yeah, yeah, no, like, scratch that creative itch. You know what I mean? Because for a while I was just in sports media and broadcasting, but I was kind of like, I think I like doing this stuff better. And they were like, yeah, go for it, you know, so that was good. My. My dad, I mean, just like, you know, I grew up in a very. Like, he always showed me the funny movies, the classic SNL bits, you know what I mean? Like, things like that is a very big part of my childhood and the house that I grew up in. So that was a big influence in that as well. It's just like, oh, I like those guys because they're cool and they make people laugh, you know, And I kind of want to go that route. But then getting into the business, like, it's just so weird. Mr. Bill, I tell you, it's like, you know, in indie, especially where we come from, there's not like a realistic route to do what you're doing, being in entertainment or being in whatever, you know. So, I mean, honestly, like, definitely, if I help along the way, but really, it's Just like I've said, like, okay, well, this is what I want to do. And maybe I can parlay sports media into, you know, using jokes on there. And then those jokes will be, you know, like David Letterman, like, he obviously have a long way to go to, to that. But I'm just saying, like, I used him as like an influence of cool. This is a guy that was a weatherman.
Yeah.
Is from my hometown, you know, like had the same kind of route. Like, you know, he wasn't that good in school and math and science, he said, and he was good at speaking and then he liked being a kind of smart aleck and he was a weatherman and kind of parlayed that here and here and here. And then all of a sudden he's there, you know, he's in New York. And so I was like, all right, well, I don't know if, you know, just going to want to be like an actor or on SNL is very realistic, so maybe I'll be in media. And then the same thing like you said, maybe when I'm doing a sports talk show, people are like, oh, he's actually pretty funny. And then the pretty funny turns into here and then. So that's kind of how I looked at it.
Now you have, you've either interviewed, you've met, you've been associated with, you've maybe sat on meetings or zoom calls with a lot of probably famous peoples that are very influential and very innovative. And number one, I'd love to know your thought on. And you maybe already touched on it. You know, like, what's Dave El Presidente's attitude? But who else, as you've been with Barstool, like, made you go, shit, that's awesome. That guy is unreal. What was that interview? What were the words that were said that really either changed things or affected you?
Yeah, I mean, Dave is, he's a no nonsense guy, especially with his employees. You know, he, he just, he wants people that can get the job done and who just do work. You know, he doesn't want to deal with a whole lot of nonsense. Even though, you know, our, our workplace is kind of like a reality show in itself. Like, he understands that, but at the same time he's just like, I don't want to babysit you.
Yeah, he's not wasting time. I could tell that.
Right? Yeah, yeah. He's like, I, I don't, I don't want to babysit at you. Which is nice. You know, he kind of puts it on you as an employee. He told Me that in like the second meeting we had when we were kind of talking about, you know, what, what the work would look like working for Barstool? And he was like, look, you know, it's on you. Like, you'll be as big of a star here as you want to be, but I'm not gonna check in on you and make sure you're doing content. You know, he's like, if you want to bust your behind and do a bunch of stuff, then it'll work out. And he's like, if you, if you just kind of want to collect a paycheck and be off in the distance, then I'm not going to get on you, but I'm just not going to waste my time with it. Fair enough.
Not to get too personal or too close and if you can't say, is it like, do you have an expected amount of content that you do? And then does Barstool own all your content? Are you able to do separate stuff? And are you like a salary guy? Is that how people get paid at Barstool or are you guys like. No, he's, you gotta, you gotta produce to get paid. Like a real estate guy. Like, what's the business like of that?
Yeah, no, it's, yeah, it's very interesting. And people, that's another popular thing people, people ask me about and it's a little bit of both. You know, there, there are, you know, everybody sees Barstool and they just think of Dave and they think of Big Cat and PFT and the different personalities there. But I mean, you know, when you go out there into the office and everything, you realize, like, it's a, it's a whole machine, you know, behind you. You have a whole area of production people. You have a whole side of the business that's just the business side, whether it be sales and merchandise and advertising and all that kind of stuff. The way that people get paid and everything, I believe it works differently for myself.
They're not telling you the truth.
For myself, the way Dave broke it down to me when I was getting hired is I'm kind of like a cast member, right? Yeah, like a cast member of Barstool. So me personally, I signed a two year contract, you know, one contract. It kind of works that way. But again, no, it wasn't like, hey, here's part of your contract. Do you have to do three videos a week and write this many blogs or anything like that?
But if you suck, they can end your contract?
Yeah, if you suck. If you don't do work you know what I mean? Like, if Dave's just like, hey, what are you doing? Are you just collecting a paycheck? Like I said, he's not going to babysit you, but if he notices and the hell is going on so they.
Can cut your two year contract short. I'm sure they have the rights to do that.
I'm sure.
Yeah. You know, but you're producing, you're making, you're making shit.
I'm trying, you know, and that's the thing is like, it's never. I'm never not gonna be producing stuff or working or, you know, whether it's a blog or whether it's a. My growing my YouTube channel or social media or doing a video, like, I'm always gonna be doing something, right?
What? And so we didn't get to most famous person you've met or interviewed or interacted with that had something to say that influenced you?
Yeah, I've been really lucky. I've got an interview a lot of really cool people had. Really cool people who have, you know, followed me that I've been like, whoa, Jimmy Fallon is probably the biggest one.
So you interviewed Jimmy Fallon?
I did not interview him.
Right, but he followed you.
He followed me. He's, you know, he's liked and like, quote, tweeted some of my work and everything. But what was super cool, I haven't shared it too much because, you know, it was a private thing with me and Jimmy, but it was just super cool when I. So I tested positive for Covid back at like the beginning of November of 2020. Right. And I just, you know, because I was kind of slow on work a little bit bit, you know, and so I just tweeted out, it's just like, hey, guys, like, you know, low, low Lowell and work right now. Like, I tested positive for Covid. So I'm just, you know, I'm all good, but just letting you know. And I woke up the next morning and I had a message from Jimmy.
Oh, my gosh.
And he was just like, hey, man, are you like, are you okay? Are you in New York? You know, is there anything I can do to help you? And then he sends back and he's just like, you know, either way, you know, get feeling better soon, man. We need funny people like you in the world. And it was just like, I mean, that's pretty cool. He's, you know, he's like one of my biggest inspirations, biggest dudes I've looked up to because, you know, he's a Catholic kid that grew up in a small town in New York and he made it to SNL and he's the host of the Tonight show. And, you know, so I just relate to him on a few levels, I feel like. And I've always just looked up to him and, and so that was just like, holy cow. Just the fact that he would check in on me. One, when we've never met face to face, but then two, also be like, hey, we need stuff that you do in the world get better. So that was really cool.
That's awesome. And so when we talk about the biggest influencers of attitude, Right. We know that laughing and humor is incredibly therapeutic. It's incredibly healthy. Healthy. It's an, it's a attitude booster. No doubt. What's your thought on, I guess, humor as a whole? How do you garner humor? Who do you look to for humor? Why do you think you're so funny? Why do you, why do you love. Just, you know, give me something on. And really, it's for the people that are sitting here listening today. Right?
Yeah.
Like, what's humor meant to you and how can you help them be more funny?
Yeah, I've, I kind of explained in my intro blog with Barstool almost 2 year old a year and a half ago. But yeah, I said that humor and laughter and making people laugh is what I consider my purpose in life. I have a tattoo on my arm here and it's from my favorite prayer. It's called the Clown's prayer. Nice. And what it says is, and in my final moment, may I hear you say, when you made my people smile, you made me smile. So cool. Got a close up on that.
There you go, Jason.
Yeah, it's, you know, it's some script Inc. So a little bit hard, but it just, you know, Chris Farley, his documentary came out when I was a senior in college and I was at that point where I was like, I like doing funny stuff. Is it realistic? And then they set a point where the clown's prayer was a big inspiration for him and they, you know, talked about it. And so that's stuck with me ever since. And I just, I remembered that and I remember just realizing right out of college, I was like, you know what? There's, there's jobs I could take out there. I'm sure that it would just get me into professional world and all that. But I was like, you know, I just, I really feel drawn to this. I feel driven to it. You know, I feel like it's my purpose, you know, like, you part of your Attitude, I think, you know, it helps. Your attitude is to feel like you have a purpose, right? Whatever that may be, helping people, making people laugh. You know, I don't even. I don't know, you know, but. But for me, that's what it is. And so that's just what's always driven me and still does is like, no matter what, no matter what, you know, how many followers I have or no matter what the situation is, I want to be bringing joy to people, you know, whether. However I can, whether it be with just jokes or videos or impressions.
So, yeah, I love it. And then as we also saw, let's get a close up on that. The thing that brings Joey the most joy is it six super bowl championships.
Yeah, right there.
So for you Pittsburgh Steelers fans, you guys, you guys think you are a freaking fan. Joey Molinaro, he's all about those Steelers. If you are a Pittsburgh Steelers fan, hit us up at the get attitude. Say what's up. We will put. We will post that on the. On the gap. That's good.
Steelers.
And the Millennium Falcon.
That's right. I saw your stormtrooper back there, Jason. It's very cool. Cool. Got the Millennium Falcon. So this. My left arm is just. It's like the sleeve of Joey. I got the Falcon. The Cubs final game, seven score.
Oh, no kidding.
With a little bit of the ivy. My favorite prayer that gives me purpose and nice. And I got my wife's initials, her maiden name.
She is awesome. Your wife's name is Riley. Riley. So. Hi, Riley. It's coach Bill. Good to see you, girl.
We got to get back over to the. Bill.
Yeah, you definitely got to get back over. Talk to me about Riley and what her attitude is. Why do you love her so much? How did she captivate your heart and. Yeah, what's her attitude, man? What was it about it?
She just, you know, I've never. I've never met anybody, especially somebody in my experience of the opposite sex that has just been as supportive and fun loving and understanding all at the same time. Of me especially, you know, just that feeling of like, I, you know, until I met her, it was just me and was just my life. But then when I met her, I was like, oh, you know how people talk about like that other half, you know, and that's your partner and everything. That is what it was. I was like, yeah, this is like, I don't just think of myself as me anymore. It's like me and Riley because we're together, you know, so. Yeah, I mean, just like the Peanut butter to my jelly, the, you know, coffee to my cream, all that stuff. I mean, shit, she just takes me in and deals with all my nonsense and is just super supportive.
I love it. Riley, you're awesome. And she knows I love her. We got to meet and I just thought she was the best. All right, so what we're going to do is take a quick little break. We're going to come back with knowledge through the decades. We are with master influencer and barstool innovator Joey Molinaro. And we will be right back after this quick break.
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This episode is brought to you by KPMG Risk Services. KPMG believes that when you've earned the trust of all your stakeholders, that's when your business has a solid platform to grow. That's the trusted imperative. KPMG Risk Services develop and put in place dynamic risk structure designed to help your business earn that all important trust. Go to read KPMG US Trust to learn more. This is Glenn Bill for the Get Attitude podcast. If you want to boost your attitude, make sure you share this, that you like this, that you subscribe, that you hit the Bell on YouTube and usually we insert a commercial break into this, but we didn't. I forgot we were live. So here we go. Joy, you're going to be on the spot, but it's okay. We're usually heavily edited, but not now because we're live. We're going to do knowledge through the decade. We're still heavily edited.
It just happens in real time.
It will happen in real time. It's what you get when you have.
An award winning producer.
Hey by the way gaffers and those of you online. We. Jason and I just won the communicator award.
Congrats. Which.
Thank you. Which is a pretty prestigious award for podcasting. We are not. We actually had an individual episode which hit the award. We'll announce that and let you guys know what's going on. But congrats, Jason. Couldn't be doing this without you.
Likewise.
And it's a big deal, so thank you. All right, Knowledge through the decades. Here's we go. I'm gonna put you on the spot. You're an improv guy. We talk about the attitude lesson of a newborn baby. Right. I want you to think about either being born or what a newborn baby. What do you think the attitude lesson of being a newborn baby was?
If I cry more, I get to eat more.
There you go. Yeah.
I mean, crying equal equals more good things for me.
That's good.
Yeah.
And it kind of works in with. The more you produce content, the more you get.
There you go.
Right? Content production from the second you come out of your mother's womb. I love it. All right, now I want you to go to 10. You're at St. Barnabas. You're in third or fourth grade.
Yeah.
Right? You're 10.
Yep.
What's the attitude lesson you learned at 10?
Going back to what we talked about. Accountability. With their attitude.
Right.
Don't point the finger at the teacher. Don't point the finger at the kid that threw something at you that caused the reaction to get you detention. Point at yourself.
So you threw something at a kid?
No, I had something thrown at me, and then I reacted. And then the reaction, you know, it's like in football, right? Second man always gets caught.
Right?
Then the second man got caught. And then, you know, I'm like, but he threw it at me. My mom's like, I don't care what he did.
She must have really kicked your ass, because you brought that up twice.
I mean, it's a big thing.
Yeah, it's.
Seriously, it's. I. I don't care what they did. That's. They're not my kid. What'd you do?
Right?
I reacted. You shouldn't have reacted. That's on you. If you didn't react, then he would have gotten in trouble or nothing would happen. You wouldn't got in trouble. Now you're in trouble because you reacted.
Boom.
Gotta have that accountability. Gotta control your emotions.
I love it. And since you're not 30, this will.
Be our last one.
This is one of the shortest knowledge through the decades we get. But do you remember being 20.
I'm sure you do.
Seven years ago.
Yeah, yeah, yeah.
Tell me what you were doing, what was going on in your life and what was your attitude? And what was your attitude lesson? Think back to being 20.
20, 20. It was my first year at the University of Indianapolis. I just transferred from Ball State where I met your son, Big Alex.
Bill, props out to Alex.
What's up, dog? I haven't met Big Al there. I was. 20 is my first year at the University of Indianapolis. And my attitude at that time, I think I don't want to give myself too much credit.
Go ahead.
I think it was a lot different, at least from the people that I was hanging out with because at that point, point I was like, I need to find a plan. I need to get my act together. I need to, I need to get ahead, especially in my career. I was like, I need to put in the time now at 20, so that when I'm 30, I will have my own show and I will be doing the things that I want to do. So again, I think kind of that introspective accountability. I was 20 and I was like, wow, self discipline, I think would be, be the 20 year old one. Cool that 20 year old attitude. Because like I said, like instead of going to a house party on a Saturday night, I'd say, nah, I gotta go watch Netflix and press a couple buttons for this shift. That it doesn't matter right now and it's just a paycheck, but maybe five years from now it'll help me out.
Man, that's good. Yeah, that's really good. Self discipline gappers. Look, it, it doesn't matter if you're 20, it doesn't matter if you're 30, 40, 50 or 60. It's never too late to start. And the accountability and self discipline attitude that Joey has harnessed since he's been 20 has taken him to a place that is pretty cool, but it's not to a place where he's going to end up. We know that Joey's going to do unbelievable things. He's going to climb huge peaks and you are going to hear from him. And I can't wait for like 30 years from now, maybe they're going to pull up this old interview like, oh my God, look at Joey, look how young he looks. Who's the bald guy? So Joey, thanks so much for being with us and sharing your stories and your attitude. I'll give you one last chance to just tell our public and our listeners, you know, what's your, what's your hope for them? What's your message of hope for them? This is your time to talk directly to our audience, to say something positive to help them make their day, to make their day, to make this upcoming weekend better for them. What should they be thinking?
I'd say take 10 seconds and then laugh. Okay? And what I mean by that is, if something is, you know, making you mad at work, if something's making you mad in your relationships, if something is, if somebody cuts you off on the road, if your dog takes a dump in the house, just take 10 seconds, take a breath, and then just give yourself a chance. Chuckle and realize that you're living a blessed life. You have the control for yourself to be able to say, if I'm not happy with who I am or what I'm doing, I can change that. And yeah, man, just laugh. Enjoy it. You know what I mean?
I love it when you laugh. Laugh harder. This is Glenn, Bill, and Joey Molinaro from the Get Attitude podcast. You can find Joey at Joey Mullinero. M U L I N A R Hit him on Twitter. Get get his subscriptions up on YouTube. We were so grateful to have you here, Joey, and we'll look forward to seeing you on espn, Fox Sports, and the Joey Molinaro Network on cable television. We are out of here. Peace. Don't leave him hanging. There you go. Foreign. This podcast is a part of the C Suite Radio Network. For more top business podcasts, visit c-sweetradio.com.
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