Biz My Way Millennial Entrepreneur: Hino Ehikhamenor

What's happening, America? I'm Mike Muse, and I am the SBA's my brother's keeper, millennial entrepreneurial champion. And I am so excited to present to you this video series on millennial entrepreneurship. Millennials see entrepreneurship differently, and we want to give you the tools that you need to be successful. I am so excited to present to you six millennial entrepreneurs that come from a wide spectrum of industries, from fashion to digital to music to agencies. The list goes on. And through their stories, they're going to show you how you can on your terms, on your agenda, on your platform. Welcome to Biz My Wedding, Mr. Ejinoman Jicomeno. I hope I got that right. Perfect. Betterwise, known as Hollywood Hino. It's such an honor to have you here, and the presents are sweet. Remind you at the Essex House.

Pleasure to be here.

You, my friend, represent the millennial aspiration, right? You represent the millennials who do what they love and make a lifestyle out of it. As an accomplished entrepreneur who blends many worlds. Looking at this incredible view, right, we have Central park, you know, like this vast. It seems like it stretches for miles, right? And then to the right, we have Fifth Avenue, right? And so one would even wonder, you know, is this aspirational, right? Do millennials see Fifth Avenue now as aspirational? Is this a destination point for millennials? Or do millennials see aspiration and success in other places, spaces and destinations?

Just the great outdoors itself is. God is good. That's God I'm looking at. This is amazing to me. New York, a little bit over 20 years. You know, I was born and raised West Africa, Nigeria. So when I was growing up, the dreams there, you know, are like, standard. It's like a doctor, a lawyer, an engineer, or a failure. There's. There's nothing.

No in between.

There's just nothing after that. So those were those dreams and goals, but those were dreams that were fixed upon me, you know, then you get older. I came here, I was 12, 13 years old. So you see different things, you know, and you see other people become successful in other things that you didn't see back home. So then you start thinking, oh, man, I could do that too. So I always wanted to be a professional athlete, which I accomplished that, a successful one. You know, I had 20 pro fights, and I said, I'm gonna hang up my gloves. When I made the final decision with myself, not Nobod. Sometimes you gotta sit down and talk to yourself, you know, I just said, I cannot go to, like, training camp for, like, two Months again, beat the body up and beat the mind up. I said, let me find something else that. And luckily, I'm just. It just fell on my lap, man. It did, man. The value of saying yes is not closing a door that, you know, might lead to something else. Look where it led me.

So there's an immigrant tale to you, right? And even as people who are born in America, we always have this dream of this American dream. Right. Get married, have a successful career, have the white ticket fence as an immigrant coming here, was that part of that American dream that you were realizing? And then do millennials even still aspire for that American dream? Or has an American dream changed?

The wise man said, only fools are comfortable. I'm not a fool, so I can't be. That's a comfortable life, you know, nine to five and whatever. Whatever it is. I'm not nine to five. I'm 24 7.

I like that.

All day, every day, baby. I wake up every day to push the envelope every day and see how far I can push it.

Yeah.

You know, are you comfortable with failure? You looking at a man that's failed 96% of the time. But that 4%, baby, that's a beautiful thing. That's. When you win, you're looking at the 4%. I used it, man. And it opened a lot of doors. You know, I don't want to be in my comfort zone zone, man. You know, success is on the other side of the comfort zone. It's on the other side of fear. Like, why are you afraid to fail? Because of what somebody will say about you. They're gonna talk about you anyways. Winners focus on winning and losers focus on winners. You know, I believe in that strongly.

So, Mr. 4%.

Yes, that's. That's me.

So by you starting off as boxing, is that what kind of keeps the thread going as you begin to branch out into your other endeavors?

Yes, because I use. I use it. Yes, I do. I do. I use it. I use it in my everyday life. Like the average man. I'm tired sometimes, physically and mentally. You know, people think tired. Tired is just a mental thing, too. Like, I'm just tired mentally. And then I think back, like boxing, when you come to the gym and you have an upcoming fight date coming up, and you go in the gym and you don't feel like doing it, but you still have to.

Can you give some words of advice or encouragement to that individual who loves to say they go to the gym every day, they watch SportsCenter faithfully. Right. They watch all they know, all the stats of all their favorite players. Right. They love to talk about how much they can bench press, but they may be unhappy in their current situation of their career or their job. How can you motivate them to say, you can take what you love, what you do every day, and make a lifestyle of it?

Yes.

So to go from being a consumer of this to actual producer of this.

Wow. You love watching SportsCenter all day. You love, you know, every stat and stuff. And you need to get paid to do that. You don't need to be working at Wall street, because that's not your job. Because every day you wake up. People wake up on Mondays and go, ah, Monday. I hate when people say that. Those are people that hate their jobs. You don't hate Monday. You hate your job. You know, the wise man said, you only have one life to live. This is not a rehearsal. But if you do it right, one is enough. I love that advice.

I love that. To be fair, there is a million personal trainers.

Yeah.

In New York City alone.

Oh, I know, right?

Because millennial entrepreneurs, we may be playing in the same space. So then how do you differentiate yourself from the white noise to allow people to say, I want to sign up.

With Hollywood female, Something that, you know, that makes you different, you got to put it out there so. So people can know, like, because people still ask me to say less now, but, like, last year, I choose you over this trainer. Yeah. And I have to sell myself. I have my own resume. I have to sell it. Yeah. In a party, having a good time, and somebody comes up to me and say, hey, you that trainer?

Right.

For that two minutes, I have to sell myself. I'm like, yeah. Why haven't you ever been to my gym? Are you crazy? Don't you know where his address? Downtown.

How do you sell yourself to that celebrity that you may want to work with?

You have to. You have to go to where these people are. And fortunately for me, I know where they are. I know where they'll be at every night. If it's New York City, if I'm in la, if I'm in Miami, I know where the hot spot is. Thank God for those connections, you know? And I know my personality is contagious. So I go to those people, and whoever it is, they look at me in amazement when I'm talking to them. Like, and then I just end it with, just go on my Instagram and that's my resume. Got it. You can flip through his videos. Don't get scared now. Yeah. I always tell him. I always tell. Cause people go, I see your videos. I'm so scared. You know, I hear people say that. Yeah, yeah, yeah, exactly. I seen the ropes. I see the side, I see chains. People see chains, they run away.

Hino, man, this has been an incredible conversation, man. I am inspired by your story.

Thank you.

And I can't thank you enough for showing individuals how to go from a bench press to a business to a business, man. Sound like more than push ups to me.

Big time. No, it's way more than push ups. It's an empire that I'm building.

I see why they call you Hollywood.

My guys. Sad to do it, man. That's the American dream.