Linda Ardasani moved her bookkeeping firm to specialize in serving attorneys and calls it the best business decision she made. Specializing in a niche offers consistent demand, complex work that resists automation, and a high-level client base. She urges bookkeepers to specialize now rather than fear AI tools like ChatGPT.
Chapters
Hi there, Linda Ardasani from the Accountants Law Lab. This week we're going to delve into strategies for a business owner who's running a bookkeeping firm and is realizing that maybe now's the time to specialize. I did this so I can tell you firsthand the pain of it, the frightening moments, the times that you actually sit back and you think, am I doing the right thing? And I can also tell you, because I walked this journey, it was my best business decision. I wish I did this years ago. It's why I want all bookkeepers to do this, especially since in today's world I can see technology is really speeding up. It's ramping up. You can see changes. Just take a look at ChatGPT to know that It's coming. It's gonna be in a lot of our products. In fact, it's gonna be inside of LeanLaw pretty soon. So once these products start to develop, and if you've done any homework on it, just go to Twitter and look up what people have done with it. It's pretty amazing that people have taken the product and really built it up. In fact, my friend Seth David is one who's really had some fun with it, and he's— I'm in the same kind of a camp as he is. I don't wanna be afraid of it. It's It's something that I can remember people being afraid of the internet. So yes, I'm not old. So when you think about it, you— when you start to look at it, people are afraid of the internet. And now look at the world we live in. So just fast forward, you know, we're gonna be sitting in a place where a lot of our job will be automated. And changing and moving to a niche, especially moving to working with attorneys, is one I think is gonna keep you firmly planted in having a job and working through a lot of the intricacies and the complexities of doing this kind of work. So why do lawyers make a great niche option? Option? There's a lot of reasons. They're very professional. So when you work with them, they're on a higher level of professionalism that maybe some of your other clients are not. Do you need to pick attorneys? No, you can actually take your customer list
