Gregory Shepard's videos and podcasts

Working harder does not automatically make your business more valuable. Sometimes, it makes the busi...

A founder can follow good advice and still make the wrong decision. The advice may be right. The tim...

More activity is not always the answer to a go-to-market problem. Before adding another channel, hi...

Some of the most useful founder conversations start with a simple question: “What are you working th...

On September 10, I had the opportunity to lead the UCW Startup Lifecycle Masterclass and work throug...

Before you take an investor’s money, understand how they expect to get it back. The next funding rou...

If your startup can’t run without you, it isn’t ready to scale-and it definitely isn’t ready to exit...

Startups don’t need 20 priorities. They need the right five for the stage they’re in. After 12 found...

A pitch deck should make your business easier to evaluate-not just easier to admire. Before you ope...

The Startup Valuation Reality After 12 startup exits, one thing I’ve learned is that valuation is n...

Pre-seed and seed are not the same fundraising conversation. And too many founders pitch them as if...

Your pre-seed pitch should explain why the business needs to exist-not just how the product works. ...

Setting a KPI is a management task. Equipping people to achieve it is a leadership responsibility. ...

Before you ask how much to raise, know exactly what the money needs to accomplish. After 12 exits, I...

I would never tell a founder that luck doesn’t matter. I would tell them not to build a business aro...

After 12 exits, I pay close attention to a company’s ability to execute without the founder having t...

A small favor, and a big thank you

“Hire a salesperson.” Maybe. But can you explain why your first customers bought-and give someone e...

Being able to imagine it and being able to build it are two different strengths. Your startup needs ...