Google Screened Audit- Google Screened for Realtors- See how it's done!

Two marketers break down how Google Screened works for real estate agents, walking through actual audit data and campaign results. They show what separates high-performing ads from underperforming ones and how to manage the program for better leads.
Hey, I'm always talking about Google Screen.
I think it's one of the best lead generation programs out there.
But you have to work it.
If you want it to work, you have to work it, as they say.
So I'm going to have you join.
Me here on a Google Screen audit of one of our former clients, Alicia Castillo.
Previously I helped get set up.
In my mind it's not that complicated.
Now that the program has been around.
For two years, I'm seeing a huge difference between people doing it themselves versus people that had been set up with us but we didn't continue to manage.
And then our clients whose profiles we actually manage.
And I want to show you some of those numbers. So here joining me on this audit that sending all of my clients again.
We have a method that we go through. I hit many of the high points here. You don't have time to be messing with this.
You need someone to stay on top of these things for you.
And now, two years later, the data.
Proves that working with us makes your Google Screen work better.
So without further ado, let's go in to the data that we share with our clients.
So in this case, I want to walk you through this table.
I'm not going to read it to.
You, but I want you to understand what it is.
So when you set up your Google Screen, that's a local service ad, well.
There'S still Google Ad data being collected.
And when you're an agency like ours and you're managing dozens and dozens of.
Clients, then we're able to aggregate those results and get some great averages.
As a matter of fact, pretty much.
Everyone I've worked with over the last two years. I'm still tracking how they're doing and.
Trying to create a compelling argument for.
Our agency to manage the ad for them on a monthly basis.
But I still get to monitor their results. And then there's our client average.
And then this particular case, Alicia is not working with us on a monthly basis. And so I'm going to show you her data.
First is the nationwide average. As I've discussed in the past, this.
Is what we see nationwide.
These are the averages and it's pretty interesting. The average person across the nation that's.
Google screened is getting 1600 impressions and 100 clicks in a month.
They're getting a 5% click through rate. They're paying 18 per click. So their average monthly cost to Google is only $100. And then the conversions, how Google measures the conversions is not quite accurate. But generally speaking, three conversions would be three actual leads. Our previous clients are those that I still track. Where I track.
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