Greg Tresler explains why local business owners should focus on organic search results instead of paid ads to generate leads and build authority on Google.
Once upon a time there was a local business owner that wanted to grow his business and so he bought some ads. He boosted his Facebook Facebook post. Woohoo. Did that work? No, it didn't work. What I had to learn was the knowledge of how a local business can really generate constantly. It's infinite numbers of leads. It's not through buying ads, it's not through giving big tech all of your money. It's being the organic result. When you're on the first page of Google, you are the authority. You are the respected authority in your area. When you get that spot, you can defend it. You can own digital real estate on Google. We do this with our marketing machine. We've built a marketing machine that you can plug into that takes the power of Google and YouTube to help you dominate the first page where you're the one people call not clicking spammy ads. Don't waste your money on that. Be the result. When I Google something, you should be the result.
Digital Domination: Harnessing Tech & AI to Elevate Your Local Business with Greg Tresler
