A speaker explains how small businesses can outrank bigger competitors on Google if the larger companies ignore reviews and brand strategy. Local search dominance comes down to execution, not size.
Okay, okay, okay. Rob crab is a big. It's a big fish in our market. So it's really interesting because I hear this all the time. This person's a big fish. Well, to me, he's small potatoes. 19 reviews and 4.4 stars. I already don't like it. I haven't even looked, and I don't like it now. If I live there and I see him on billboards and commercials and he's all over the place, okay, then I. There's brand recognition. But for someone who really doesn't care about realtors until the time he needs one. And I Google it, I already don't like the guy because he's only got 19 reviews. And here's this lady with 50. So I'm trying to illustrate that there is a level playing field. So when I'm looking at who's Google screen, the people that are supposed to be impressive many times aren't because they haven't focused on Google. A guy with 19 reviews and 4.4 stars would be easy to catch.