This is a YouTube video titled "SEO Audit For Your Business In 2022 - Improve Your Ranking Today" posted on September 30, 2022. The content is a detailed monologue or presentation by a single speaker explaining a digital marketing snapshot report for a local business. The speaker discusses SEO factors such as business listings, data provider accuracy, reviews, social media integration, website performance, and keyword rankings, aiming to show the current status and potential improvements for the business's online presence. There is no indication of multiple speakers or a conversation involving Greg Tresler.
Foreign. When we create a new profile in here that we think we're going to work with, we run this thing called a snapshot report. So this is the snapshot in time of what your digital business looks like. And then you're plugged into it, and then you have a live executive report that you can access anytime where you can see the progress. And so I wanted to kind of just walk you through some of the things that you'll get a report on or be able to see. So kind of where you are today and then where we would take you. So as you can tell, you know, obviously, when no SEO has been done, then these numbers will always look bad like this. But a couple of things that I wanted to point out, so not even talking about our strategy overall, the first and foremost thing is to get these listings straight. You have one business listing that the Internet's giving you credit for, and that's your Facebook page. That's great. A lot of people don't even have this connected properly. You do, but that's one out of 66 that we would. The main ones that we would like to get you on. And so once we got your address with your Google profile, that would take care of this one, and then we would go and get all these others as well. These are all really important, whether anybody uses Bing or not. Well, you know who uses Bing? Corporations. So if there was a corporation looking for your service, they'd find you on Bing. But having Bing for us is just good because Google sees the Bing that gives you more weight. But then here's a much longer list of the citations that we go after and make sure you get credit for them and that they match. So that's the first thing. Data provider accuracy. All right, these three companies are the data aggregators. They're like the credit bureaus. If somebody wants to verify your information, they go to Data Axle or NuSTAR and they find you. So these have to be done without a doubt. And when you work with us, we sign you up for the ability to always have live access to your information. I mean, imagine if we went through and got all of these citations one by one, and then you made a change, moved your location, change your website, change your phone number, anything. You have to go through these one by one and fix them. The shortcut is to sign up with an ongoing provider of the service like yext, and then have your information right here. Then this all takes care of itself up here. Huge headache off of an SEO's plate. Reviews. We've talked about reviews and you don't have a ton of competition. The industry average in your niche is only 5. And your leaders have, you know, you've seen the people who have a lot think Elite has like 350 reviews. So reviews are going to be a big deal. And since you're not connected, it's not seeing your three reviews. But this is another thing that we're going to track and always talk about. It's pulling your social information, which is nice. Instagram's not hooked up. It looks like Twitter's not hooked up. We want to use Twitter because it's a strong website. Definitely want to use Twitter. Whether you want to tweet or not doesn't matter. It's how we talk to. How we talk to Google. And then it gave you a quick rundown of your website. Let's just look at this real quick. No video on the homepage. Nobody else does either. But we do like to do this. And stock videos for you would be really easy to do. Facebook linked on your page. Great. Instagram, not Twitter, not. You want these on your page. It's good for Google. Slow mobile speed. Page speed usually a problem for this site. It should not be. This should be a very fast site because there's just not going to be a ton of stuff. The only thing that'll slow it down are the pictures. And that's easily fixed. So you can see core red virus getting dinged on page speed. The content's too large. That's probably a picture that's moving too slowly. And then not ads. It's recommending ads. Or do you have something going here? No, it's just recommending ads. We talked about that. We wouldn't be doing that. But it is interesting that it's pulling data. It's pulling data from your clients or from your competitors. And yeah, interesting. Okay, then last is SEO. And then ranking for things and then clicks and the value of those clicks and for organic traffic. So, yeah, when you look at this, the search terms that Mr. Sprinkler is going for 178. And I would think Elite would beat them. But this is quite incredible. So it measures basically a rough number here. I don't pick these numbers, but this report goes through and looks at the keywords they're ranking for and then how many clicks those keywords get nationwide. So a lot of clicks for those keywords and then what those keywords are worth. So obviously that's a crazy number. So ranking for keywords, doing SEO, it's really interesting. Elite is just doing nothing that's really interesting to me. But your local competitor here is crushing it with traffic and keywords that they're ranking for. So, I mean, you got to see the potential here. There's some crazy good things going on. I'm going to try to send you this so you can look at it a little more closely. But this is the report you get access to, and again, you'll see it change and improve as we do the work.
