The Smartest Person in the Room: Book with Christian Espinosa
8 Dec 2025 · 32 min
Christian Espinosa discusses how emotional intelligence and people skills drive better outcomes in cybersecurity teams. He shares a seven-step SECURE methodology for developing these skills and explains how hiring for cultural fit improved client retention and Net Promoter Scores at his company.
Questions this episode answers
March 7, 2024.
Seven (Awareness; Mindset; Acknowledgement; Communication; Monotasking; Empathy; Kaizen).
14 medical devices connected to a hospital bed.
christianespinoza.com and bluegoatcyber.com.
Chapters
Get ready to discover some of the most actionable DevOps techniques and tooling, including performance and reliability for some of the world's smartest engineers. Hey, I'm Joe Colantonio, host of the DevOps Toolchain podcast, and my goal is to help you create DevOps toolchain awesomeness. Cyber attack. An ominous word that strikes fear into the hearts of nearly everyone, especially business owners, CEOs, and DevOps engineers. So with cyber attacks resulting in often devastating results, it's no wonder companies really try to hire the best and brightest in the IT world for protection. But are you doing enough? Do you understand your risk? What if the brightest aren't always the best choice for your team and company? That's what we'll be talking all about today. Hey, I'm Joe and today we have Christian joining us to talk all about cybersecurity and his book, the Smartest Person in the Room. Christian is an author, a dynamic entrepreneur and leader passionate about inspiring others to harness their innate wisdom, overcome perceived barriers, and summon the courage to thread new paths. He has a really interesting background also. He believes leadership starts with self leadership, and cybersecurity is one of his many areas of expertise. You don't want to miss this episode. Check it out.
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Hey Christian. Welcome to the Guild.
Hey Joe. Awesome to be here.
Great to have you, I guess. Before we get into it, I always like to ask authors you've written multiple books, but the one I think I'd like to focus in on today is the smartest person in the room. Why did you write this book?
I wrote that book because with my first cybersecurity company, when I really reflected on the challenges I was having, it was because my staff lacked People skills or emotional intelligence. So I used to hire people purely based on their technical skills and I realized were not because somebody lacked the technical skills, it was because they lacked those people skills. So I worked hard in my first company to fix that challenge, to bring some EQ skills to compliment people's already high IQ and solve that challenge in my first cybersecurity company. And that journey is really what I wrote the book about. And I also want to try to help the industry, cybersecurity and other high tech industries. I feel like there's a lot of people that want to be smarter than other people and that's how they feel significant. So they talk over people's head, they create all these acronyms. They don't collaborate very well. So it causes a lot of challenges in cybersecurity specifically. Love it.
How did you get that insight though? I mean, I worked with a lot of companies and a lot of times it seems like the hardest thing to do is the easiest. Like the culture is the hardest thing to fix. So people usually say, oh, it's the tooling or it's our process. And it's really a hard leap to say, no, it's the culture. It's a little toxic. If we work on the culture, then we could get to this place. It doesn't seem to be very popular. A popular opinion.
Well, it was my company that I started and funded. I was the only owner and investor, so I wanted it to succeed. So I constantly looked at what my role is or was as a business owner and a leader in the company and tried to close those gaps. And that was a gap because I noticed, you know, clients wouldn't come back to us for a second engagement. And it was because one of my engineers would make them feel unappreciated or and misunderstood and talk over their head, for instance. So I just had to really do some reflection and some inward looking and take stock of what the real issues were within my organization and then come up with a way to fix them.
I also would think it'd be harder to hire for these skills because a lot of times with your certifications, here's a technical terms you got. You know them? Yes. Okay, check. You're hired. How do you hire then for people with EQ skills? Is it a different kind of process?
100%. So I changed my interview process. I used to just hire for like you said, the tech skills, the certifications. But then when I realized that was a challenge, I kind of flipped the script and I hired for cultural fit based on a set of core values I came up with. So we ask interview questions based on core values and judge people's responses and those core values aligned with emotional intelligence. So we could understand what kind of people skills somebody had, what kind of ownership they took over, challenges, and then only if they pass that part of the interview, then, then we would go and ask them the technical skills. Because I. I'm a believer that people skills are skills with an infinite shelf life, whereas tech skills have a finite shelf life. You always have to learn something new, so there's no reason why somebody should be resistant to learning those people skills. I think we've tolerated it in cybersecurity and we, you know, make TV shows about how the geeks don't have any people skills. And we just sort of created this elephant and in the room, I believe I'm a believer that we get what we tolerate.
So you wrote this book, I think, a few years ago, and I think it's more relevant now than ever. I'm curious to get your take on this. With AI now in the mix, where a lot of these technical skills can be kind of augmented using AI, it really comes down then to what makes you different than ChatGPT is your people skills. Do you see the same?
A hundred percent. I believe I included that in my book because I think AI and other technologies are going to replace things that are technically driven, like even programming. I mean, you can use CHAT DPT to help write your programs, but the thing that can't be replaced are those people skills. AI can probably get pretty good at emulating that, but it's still not a human with a soul and emotions and, you know, our past and our vision for the future. So I don't think people skills can be emulated by AI.
Nice. So in the beginning of your interview, then when you're doing the EQ type of questions, are there any red flags or are there any good questions to ask to get to the heart of whether this person's going to fit your culture? Does it depend on each? Obviously, each company has different culture, what their main tenets are.
I guess one of the things I used to do is it's sort of a personality assessment called the predictive index. And if somebody refused to take that test, obviously that's a red flag. And I don't believe personality tests are 100% accurate, but they give you an idea of how you see yourself and how the rest of the world sees you. And they also give me an idea as an employer what would be a good position for you. Because if you don't like to talk to people, you're introvert, you wouldn't be good at sales or a sales engineer, for instance. So that's a big red flag. And then also if people show up the interview and they kind of skipped over the answers of when we asked for scenarios or when somebody's taken ownership of a situation where they had a challenge with another staff member, for instance, if they sort of skim over the answers, then that's a red flag also because I'm looking to see how they took ownership and reflected on themselves with that specific scenario when they got into a conflict with somebody else, for instance. Because most people will say it was their fault versus try to look at what their role was in that conflict or that discussion. And that obviously is a red flag as well.
Gotcha. So I also believe you have a seven step secure methodology you use. Curious to know how this methodology gets to the root problem and culture type of issues. Maybe we'll go over each of the seven methods from the secure methodology.
Yeah, the secure methodology is the seven overarching steps I came up with to develop people skills and to help people have a path to develop people skills. I think one of the challenges with high tech or high IQ individuals is there's a lot of stuff out there about emotional intelligence but there's not like a clear path. So I try to provide that clear path with those seven steps. And I'll briefly go over those steps. The first one is awareness. I think everything starts with awareness and it's not just awareness of everybody else, it's awareness of ourselves. And in the book I talk a lot about neuro linguistic programming because my audience is, you know, programmers and high tech individuals. And what a lot of people fail to understand is we're very programmatic. Our brains have these neural pathways that is basically like a program that runs. And often that program is not serving us. So we have to have the awareness to realize this program isn't serving us. I need to hit control C or stop that program and then run a different program and eventually that new program will become the default program. An example of that is like one of my engineers, if somebody asked him a question, his program was to start getting defensive, that's what he automatically ran. Whereas a better program would have been maybe I should be curious of why they're asking me questions or what I didn't quite explain. Right. And that would change his approach to that situation. So that's awareness. The second step is mindset. I believe there Are there's two types of mindsets. Carol Dweck wrote a book about this. There's a growth mindset and a fixed mindset. And if you have a fixed mindset, you kind of just believe you're just the way you are. Your brain is hardwired and you can't learn anything new, which a lot of people will say, I'm just not good with people. And when you constantly tell yourself that it's a reinforcement, that means you have adopted a fixed mindset and you don't think you can get better with people, which is the growth mindset. Believing that our traits are not fixed so we can develop new traits and new habits and we can rewire our brain, basically. And the third step is acknowledgement. One of the things I realized as a leader, that I had a hard time acknowledging myself. I remember in 2015, I finished the Ironman World Championship in Hawaii. And 10 years before that, I stood under the finish line as a spectator telling myself I'd do that race one day. And when I finished it, I never once congratulated myself. I was automatically thinking about the next big thing to accomplish. And I realized that if I couldn't acknowledge myself, that I was having a hard time acknowledging my staff, which as a leader, your staff wants to feel understood and appreciated. So that was a big shift for me. And then the fourth step is communication. With communication. I'm a believer that the meaning of communication is the response you get. So that shifts the ownership back on you to alter how you're communicating with someone if they're not responding in the way you want. And in cybersecurity and other high tech industries, we often say that people don't understand what we're talking about and we just blame the other people versus maybe we should alter how we're communicating. I think that is a big issue in a lot of tech industries. People talk over other people's heads and we wonder why we don't make progress. And step five is monotasking. Monotasking is a little bit controversial. Monotasking is the antithesis of multitasking, is doing one thing with concentrated effort at a time. So that means if I'm programming, for instance, I turn off slack, I turn off my cell phone, I don't do anything but work on that specific function of the program, for instance, and I'll do that for maybe an hour. The next hour I'll do something different. We get much more done when we monotask the multitasks. Because when we multitask, we have to Constantly switch from one task to another one. That context switching causes us to lose efficiency and actually mix up the tasks we're working on. The other thing that monotasking helps with is presence. If I'm monotasking when I'm with somebody or communicating, I'm not thinking about something else. I'm not checking my phone. I'm going to be a much better communicator because I'm going to be paying attention and the person is going to feel better when they're around me. Because, like, if I go to dinner with someone, they're constantly checking their phone. I don't feel very good about it. I'm like, I just want to leave, right? But we constantly see that. Like, I went to dinner the other day with my girlfriend and a couple across restaurant. They were both just on their phone individually, not even communicating with each other. It's like, who are they texting? You know? And then step six is empathy. I think in our society today, it's very hard to be empathetic because there's so much division. We like to focus on the differences. If we constantly focus on the differences, like they're the engineers, we're the salespeople, they're the managers, they're the Democrats, the Republicans, or pro vax or anti vax. It's hard to see the similarities in us. And when we don't see the similarities within us, it's. It makes it challenging to be empathetic. Last year in February, I had some in my left leg and I had to go to the hospital. And this is an example of empathy. You know, I'm the patient, the doctor's the doctor. And the doctor delivered the news to me about these blood clots. And I asked what it meant. He said it meant I could die, which is pretty, like, not good to hear, or have a stroke at any minute. And I was kind of freaking out about it because I was there by myself. And then he said. He just said to me, in a kind of dismissive way, he said, don't worry. I see this all the time. I think he was trying to be empathetic. But I responded, well, I responded to him. I was like, well, I don't. This is a first for me. So I think in his mind he was trying to be empathetic. But what he failed to understand, which I think is really the issue with empathy, is I'm a fellow human being. He was looking at me as a patient and him as a doctor. And that's how he was kind of approaching the Situation versus this is a pretty bad news. Somebody got, maybe I should approach this situation a little bit differently. And then the last step is kaizen. So kaizen is a Japanese word that means continuous and never ending improvement. Or can I? And the thing about kaizen is mastery is a journey. So if we start any of these steps, so I've already talked about, we're not going to get it right the first time, probably not the second time. And if we adopt the mindset of Kaizen, though, we just have to realize that as long as we're making improvements, that's what matters. So adopting that mindset of kaizen gives you the courage to start something because a lot of people will start something and then it doesn't work and they're like, well, I'm just going to abandon it and then they'll just say that doesn't work for me. But if you adopt the mindset of kaizen, you realize, you know, I may have to get worse before I actually get better at something. And as long as I'm taking those steps, I'll accomplish quite a bit in three years, even though I couldn't do it in a week. So it's that incremental improvement.
Love it. I mean, they're all seem very difficult to change though. Like I'm thinking of Kaizen. If you're in security or a tech, a lot of times you have a process and you must follow the process. And to get people to deviate from it or make it better sometimes is a struggle. Is that, do you see that being an issue? Or how do you get people to embrace more the kaizen to make these incremental changes?
Well, I'm a believer in process. You have to step back and look at the process because processes are not always efficient or there may be some issues that were skipped or left left out of a process. So I'm not suggesting you change the process all the time because I think that's inefficient, but analyzing the process, if it's your software development pipeline and you're doing DevOps, which you mentioned earlier, but you're not doing dev sec ops, maybe you need to add some security in your process. So that'd be adopting the kaizen and the security is not getting you the clean code you want, it still has security issues in it that maybe make some more changes. So that's the increments I'm talking about. But it's not like you just flip a switch and make all the changes at once because sometimes you don't Know what's going to work until you take the small steps. Absolutely.
Love it. So, like I said, a lot of these are more. Obviously there's their soft skills. How does someone get better at it? I think I saw you have a course. Do you have a course on this to help people?
I have a course on the secure methodology, yeah. It's available through my website.
And that goes through all seven of the ones that you just went over?
It goes through all seven steps with some exercises for each of them. Yes.
Nice. Nice. Awesome. So, besides the toxic culture, what are some other challenges you think may impede someone getting better with cybersecurity?
Industry acceptance, I think, is a big one. We, like I said before, I'm a believer that we get what we tolerate. And for some reason in cybersecurity, we just assume that engineers or penetration testers or software developers, whatever, that it's okay, they don't have people skills, we just sort of tolerate it and we don't measure their performance on those people skills either. And if we don't do that, then, you know, we get what we get. So I think as an industry, as a collective, we need to start focusing on that as well, because those skills that you alluded to, those technical skills, a lot of them are going to become obsolete with AI. I mean, I use ChatGPT all the time and it can do a lot of stuff. I was using it the other day to troubleshoot a website. It could tell me exactly what, what part of the code was wrong. So, you know, that's going to continue to evolve and pretty soon the people skills will become even more and more important.
Do you also see why you, you mentioned DevOps and DevSecOps? Do you see communication as being one of the reasons why maybe DevOps, you have a security team that maybe is like, away from everyone rather than communicating, hey, we need to make this part of our process. The communication breakdown is what causes you to have to make a DevSecOps to get people to remember security belongs in DevOps. I don't know if that makes sense.
But it does make sense. Well, that's why we had to create a DevOps to begin with. Right?
So.
It'S not just the developers in isolation from the people that actually be using the software. Yeah, I think it's. It forces that collaboration because otherwise it's not going to happen. So we have to have this framework like DevSecOps to include security and have a process where they collaborate with the developers and make sure it doesn't impede Operations too much where these security controls are trying to, you know, recommend the developers put in place.
Awesome. I also know, I think you wrote a book on macro versus micro experiences. Moments. Micro moments. I was just curious to know, is there a way you can apply micro moments to help tech engineers or leaders if they're in the moment during a cyber attack, Maybe it helps them to be more grounded of knowing how to react or the appropriate measure.
For sure. With the in between a micro moment, what I'm is really like the moment right in front of you. And I'm an advocate for showing up with intention in the moment in front of you. If you show up with some intention, you can kind of control the narrative and control what's going to happen a little bit better than it just becoming circumstantial. So if you're going to a meeting and you're a developer talking to a security engineer, if you both show up some intention that you want to come to a joint solution versus just kind of randomly letting things happen, then it results in a much better outcome. And that's with anything. Like if I set the intention when I go to dinner with my girlfriend that I want to make sure it's a great experience, then that is the intention. That's the vision for the night that even if the waiter messes up or somebody spills something, that shouldn't derail my experience, that intention is important.
So how do you measure these type of characteristics of a team member? A lot of times people are like, okay, if we implement this, we get X amount of return. Is there a way to measure that? Like change in the culture or tweak in your culture to follow these seven methods you went over will benefit them, X amount or anything like that.
There's a couple ways to measure it with performance feedbacks, I would rate people on how well they adhere adhere to our core values, which really aligned with those seven steps. And then the other thing is the client experience and how that is improved before I implemented the people skills in my company. And that results in an increase in revenue because a lot of our clients, after my staff developed the emotional intelligence, they would come back and become an annual client versus a single project client. So they value the relationship with us, not just the transaction. Basically that's a great measure.
I'm thinking of NPS score.
Yeah.
For the users.
So yeah, the Net promoter score. Yeah, that's another. We actually did Net promoter score too and that did did go up as well.
Awesome. So what do you see now then? We've mentioned AI, it's going to be disruptive. I don't know. People I talk to, a lot of them are ignoring it. I think they're going to be in trouble. But where do you see the future then of maybe cybersecurity? Obviously you need to work on your people skills, but are there any skills you think they should know that are technical that would help them in the future?
I think AI learning AI and how to use AI is definitely something that people in cybersecurity should be learning is. Ultimately, we're already kind of facing this right now. It's sort of AI versus AI to some degree. Like the cyber criminals are using AI to their advantage to try to bypass our security controls. So we need to use AI to stop their attempts to bypass our control. So it's important that we understand machine ML, machine learning and AI and how to use that in our arsenal. Otherwise we're going to just lose the cyber war to the cybercriminals.
So if we're then more in touch with our people skills, would that help us know, hey, this is an AI attack? Because we'll be able to identify that this is not how maybe a human would behave?
I think so. I think AI, you know, if you look at a blog post or an email written by AI, there's certain things that it puts in there that a human would not do in certain ways it constructs the messaging. So I think that would certainly help if you're better with people skills because you would have that foundation to realize that this is not how people interact. Because you're used to interacting with people versus if you're not. You don't actually understand that that's probably not a person, that's a. A bot or an AI.
Absolutely. I also checked out one of your YouTube videos on a CISO role, what their skills should be. I was kind of surprised by it. I guess it was more you shouldn't hire for technical skills. It should be more of a soft skills, I think. I don't know if you call them soft skills, but any views on that? I don't know if you remember that video.
I do remember this, the topic. I'm not sure what I said exactly in the video. I do a lot of videos, but yeah, a ciso, the Chief Information Security Officer. Their role is not hands on keyboard, it's communicating with the board of directors, communicating with the other C levels and funneling that roadmap or message down to a technical team. So I think they need some technical skills, but primarily those people skills and the communication skills. One of the challenges a lot of people talk about in cybersecurity, they always say they can't get the budget, the company won't get them a budget. And I. I'm a believer that the main reason cybersecurity organization or the part of a company do not get the budget is they don't communicate in terms of what the business risk is to the board of directors or whoever is in charge of the budget. They just talk technical jargon without showing the actual return on investment and how this is going to help the company. So if the CISO has those skills, they will likely get a budget which will help the organization overall.
Awesome. Are there any other skills you think people getting into cybersecurity now should know other than the seven we went over for the. The kind of personal skills and AI?
Well, I talked to a lot of people that want to get into cybersecurity, and there's like, I want to get in. That's. That's a what the phrase get into cybersecurity is a. It's sort of a misleading because cybersecurity has a lot of different facets in it. And I'm a proponent of having someone take a personality test like this. Like, you can go to 16personalities.com to kind of understand a little bit more about yourself. Because if you think you want to get into penetration testing, which is ethical hacking because everyone wants to do it, it sounds sexy. But your personality doesn't align with that because that's very. You just constantly have to learn stuff. You have to learn new technologies, new languages, new tools. It's, you know, you have to bang your head against the wall like a hundred times before you actually break into something. It's a certain type of personality that is drastically different than somebody in cybersecurity that does auditing. So I think it's important you understand, like, what your personality is and pick a path in cybersecurity that aligns with your personality. And if you're not quite sure, you know, you can try a little bit of pen testing, try a little bit of digital forensics, try some auditing, and kind of get a feel for it before you, like, go all in on something. Because I've had people that have majored in one thing and then they get into the real world and they realize this degree they got in penetration testing is not really what they want to do. They actually want to do digital forensics. So if they would have, like, maybe taken some time before they went through the whole degree program, they could have figured it out sooner than later because the degree, a lot of degrees are basically theoretical versus practical, which you have in reality, obviously. Right.
I have noticed with security jobs a lot of times they say thou must have this certification. Or do you still. Do you believe. Are there any certifications you think security engineers should have or is it all based on culture and how well you can train them on your once they join your company?
So I have a lot of certifications. I teach some certification courses and I used to teach a lot of them. I think certifications serve a purpose if they have a practical component. One of the challenges today with certifications is almost all of them are multiple choice tests. You can go online, find a brain dump and basically find all the questions and then just memorize the questions to go take the test. And the certifications often differ from reality. So if it's a certification like the OSCP or oswe, there's certain ones for pen testing. We actually have to break into stuff and practice a methodology. It's not just a multiple choice test. I think there's validity in those, the multiple choice test ones. I think there's some validity, but I think you have to be careful by making a hiring decision just based on that because the person could have basically cheated the exam.
So it is the new year. When we're doing this interview, I always drop my top 12 trends for 2024. Curious to get your top trends for maybe security related that you see coming up this year or in the years coming up?
Yeah, I would say there's two main things. One of them is medical devices. My company, Blue Goat Cyber, we focus on medical device security. And the FDA has become pretty hyper tuned to this with some new changes to the regulations as well. On average, there's 14 medical devices connected to a hospital bed and we, we just assume they're secure. But there's been a lot of cases where people have been able to break into those devices, such as like a drug infusion pump or an X ray machine or anything like that. Even like a device that tracks the movement of your eye for LASIK surgery. So these are becoming more and more important because if someone steals your credit card, it's not that big a deal. It's a little bit of inconvenience. But if someone breaks into a drug infusion pump and increases the flow rate of morphine and kills you, that's a much bigger deal. It's much more tangible. So I would say medical devices, I guess the overall theme is tangible devices, you know, physical devices that can actually hurt somebody. Because, like, I live in Phoenix right now and I take a Waymo all over the place. It's an autonomous driving car. There's only in three cities in the US And I always wonder, like, what are the cybersecurity risks for this car? If someone hacked into it and sped it up and caused me to get an accident that and kill me, that'd be a pretty big deal, right? So I went to their website. It says they've done testing, but I've also done testing on aircraft and other cars before. And there's ways into it. So as, as we migrate to more and more things that are physical, that have technology or AI behind them, we have to be more concerned with the cybersecurity. Because I know they're trying out, like, flying taxis in certain countries in cities, same concept. If. What if somebody hacks into that taxi and crashes it into a building?
All right, so those type of devices, I would assume once they're in the field, in the wild, it's a little too late to make them secure. So how can we make sure that we're building for security in mind? A lot of times sometimes people don't think of as they're coding, hey, is this secure? Is there a way? Or do you recommend shifting it left? So when developers are starting from the beginning, they're thinking, not only do I make this performant, but how can I make it secure so that you're not waiting till after everything's built and baked in before you go, hey, this is.
A security risk, a hundred percent. I'm a proponent of the secure software development life cycle. The sooner you can design the security, the security requirements, the better. I think the challenge we have, and I know this from experience, I used to run a software development shop, is most developers don't actually understand security. They were taught how to code and how to, you know, create functions and how to go for functionality, and they didn't understand security. And this is very evident when I hired a software developer to be a pen tester for my company. He, after he learned all the pen testing skills, he thought back on all the code he wrote and he realized how almost all the code he wrote was full of bugs that somebody could have exploited. So I think we need to teach our developers more about security and do it as soon on in the life cycle as we can. Like, because like you said, we tend to, like, wait to the end to try to bolt security on, and it doesn't really work. So I'm hoping, like the autonomous car was designed with security in it and I rent Teslas every now and then. And you know whenever it says it needs to update the operating system it always like freaks me out for some reason, you know.
Awesome. So I think any developer friendly security tools you think everyone should have as part of their software development life cycle?
I think it depends on your software development pipeline. I think from an awareness perspective the OWASP website, the OWASP top 10 is a good place to look at common ways that attackers break into software. And there's also like cheat sheets on there on how to secure your code for mobile development, for APIs, for web apps, and for other things as well.
Awesome. Okay Christian, before we go, is there one piece of actual advice you can give to someone to help them with their either personal skills or security efforts? And what's the best way to find contact you and learn more about either your company or your books?
I think one piece of advice would be to do some reflection at the end of every day. We often just go through our days like a zombie and then wake up the next day and repeat the same thing before we go to bed. I think it's important to reflect on your day and think of a couple things you could have done better and that programs your brain while you're sleeping to actually work on that stuff. And that's a much better way to like go to bed than to watch a bunch of TV than go to bed because it's garbage in, garbage out basically. And people can get ahold of me on my website, Christian espinoza.com or my company's website bluegoat cyber.com they need help with cybersecurity and I'm on pretty much all social media as well.
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