Ikke lag et nytt produkt før du har gjort dette

9 Jun 2026 · 33 min
32:31

In this solo podcast episode, Guri Five walks listeners through her comprehensive product‑building methodology, using the upcoming launch of her new program Empire Builder as a live case study. She reflects on her entrepreneurial journey—from early trial‑and‑error with text, social‑media services, and a membership portal, through a health‑related setback during perimenopause, to the evolution of a structured product ladder (starter package, "Fra drøm til business", and now Empire Builder). Guri emphasizes the importance of pausing to assess ideas, ensuring a product fits within a broader ecosystem, aligning development with personal energy and lifestyle, and monitoring market trends. She details a strategic, long‑runway launch plan: a one‑week founding‑price window (June 15‑22) via a VIP waitlist, followed by a higher‑priced broader launch, with bi‑monthly digital meet‑ups and two physical events over six months. Throughout, she shares practical advice on market validation, messaging, pricing tiers, and the necessity of feeling genuine enthusiasm for a product before committing resources.

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