Maureen Dunne: Unlocking the Power of Neurodivergent Talent

22 May 2024 · 49 min
Episode

22 May 2024 · 49 min

0:00

Podcast interview (recorded May 22, 2024) where Guy Kawasaki interviews cognitive scientist and neurodiversity advocate Maureen Dunne about her book The Neurodiversity Edge. Dunne defines neurodiversity, reframes ADHD/autism/dyslexia from a strength-based lens, and describes organizational and educational strategies to include neurodivergent talent (universal design, individual education plans, and a "pyramid of neuro inclusion"). She cites prevalence and survey figures, discusses diagnosis limitations, cautions against token or "check-the-box" inclusion, and argues cognitive diversity will be a competitive advantage in the age of AI.

Questions this episode answers

Almost $1.9 trillion a year.

At minimum 15–20% of the global population.

Over 50% of Gen Z say they identify as part of the neurodiversity umbrella: ~31% "definitely" and ~20% "somewhat" (survey cited from ZenBusiness).

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