A short coaching segment by T. Harv Eker about effective marketing messaging: buyers ask primarily “Why should I buy this?” so marketing must state the exact problem solved, the buyer’s feelings, a clear offer, and a simple next step. Emphasizes clarity, brevity, and focus on pain to avoid fluff.
When it comes to a buying decision, people are only going to ask two how many two questions. Here's the first one. Why should I buy this? In other words, what specific problem will this solve for me? And it's imperative that you are able to create a clear and concise message that tells people exactly exactly what problem you solve for them. When? Why? Because that's the primary reason that people buy anything to solve a problem. So don't be vague. Get right to the point, get right to the pain and keep it simple. State the exact problem, state their feelings around that problem, tell them you can help, tell them how to contact you or give them a next step. Now of course you can and you might expand on each of these elements but again it is so important to keep it simple or you know what's going to happen. Your message will get lost in all the fluff. True or true.
