T. Harv Eker breaks down what actually matters when starting a business: it has to match who you are, solve something people actually want, and be something you know. Skip the rest.
Chapters
Number one, the business has to fit who you are. It has to be something that you love and you care about and you want to help other people with something that you know about. Maybe something that was pertinent to helping you in your life. And now you're sharing that with other people. Yes or. Yes. The other thing about it is that it's got to be in some decent or at least high demand. In other words, you know, maybe it helped you, maybe you want to help people, but nobody wants it. So you've got to test for that. But you've got to kind of marry up. Marry up a business that you do love the arena, because if you don't love the arena, you're going to want to leave, all right? And if you leave and you quit, you're not going to get rich. So you got to love the arena, want to be in it, you want to help people with that problem, Right? You've got to marry up the fact that this is a high demand business. People actually want this, and you've got to have knowledge about it, right? So that's number three, having the right business at the right time.