Dean Graziosi shares four ways to break through in business: fuel yourself with hunger, commit to one path instead of chasing trends, track what works, and learn from someone who's already succeeded. He draws on his own journey from a tough upbringing to building multiple businesses.
What kind of advice do you have for people who just have not made it to the level of success they want to get to yet, but they're just working their butt trying to get there, and they're just not seeing the results that they.
You know. There's so many answers that come through my head, and I want to be concise and give some clear things. The first thing that comes to my head is I think there's three things that are really important. I teach my whole team this. I teach my children this. And I teach everybody around me. My core team of 60, 70 people know this. If you said. If Dean said, what's the thing to break through? Like, if we're stuck on a marketing campaign? If we're stuck, man, we can't get this ad to convert. We can't fill this event up. They know. I'll go to three things. Are you hungry? Are you focused? And are you measuring your results? Because if you're not hungry, someone else is hungrier than you. And hunger. Where does hunger come from? Like, hunger comes from using whatever it is inside of us that drives us. When I was broke and wanted more, you know what drove me? I watched my mom. My parents split when I was 3, and my dad didn't have the money to support us, okay? So I watched my mom work three jobs to make nothing come home. Hands hurt, back hurt. Cleaning houses, you know, just odd jobs. So my hunger came from. I remember being 10 years old, man. I'm not making that up, saying, I'm getting rich someday so I can retire her. I don't know how or when. I didn't know what I didn't. But I knew I was hungry to stop my mom from doing all this, right? When I first launched my company, I was hungry on the truth. I was hungry to prove my dad wrong who said, you'll never make it on your own. I was hungry to change that, right? So not that you always want to run away from pain, but in life, what do we do? We run away from pain or we run towards pleasure, right? So if you got pain in your life, freaking amp it up. Don't. I'm blessed. Everything's great. No, if you're not happy, you're freaking unhappy. Feel it. And know that if you don't do shit, if you don't get hungry in five years, the same thing that's happening now will happen. Except you'll have five more pounds around your belly and a couple more wrinkles. So find whatever it is you can do. Find the hunger. Either Decide you want to move away from pain and fuel the pain. Or if life's okay, you're ready for a transition, something new, then find something pleasureful. I want to impact lives. I want to change the world. I want to speak on stage. I want to write books or whatever it is, get so passionate about it. People always ask me, how do you have so much energy at this age? Because I'm hungry. Because I'm passionate. And I still remember that broke kid that I never want to go back to. So first is hunger. The other is focus. There's so many of us, we want more and more. We might have the hunger, but we see like, oh, should I do something on Amazon or Shopify or maybe I'll write a book or I'll start a brick and mortar company or no, I'll partner with somebody. And we just like. I feel like, like. And I've done it too. I'm guilty of it is I wanted it, but I never went deep. Like, I probably got before I really had a breakthrough. I probably got to the. Using a silly sports metaphor, I probably got to the five yard line, came down, all the way down the field and I was like, that's not really working. Shiny object. Oh, let me try this, let me try this. And we. How many times do we bail on something when we're this close? Yeah, because we weren't focused, we were distracted. We're trying to swim in five swim lanes at the same time. And all I know is mastery and depth is the game changer in my company. My partner, Tony Robbins, watching your family, like, the reason you impacted so many lives and you created such a valuable company and change helped change the world is because you guys went deep on what it is you guys did. You didn't have 20 different companies. Right. So hunger, focus. And then the last one is measure your progress. Now, if you're playing a baseball game, if you didn't keep score, you wouldn't know who's winning. Right. If you're trying to lose weight, what do you do on a weekly basis? Measure it. You got a scale? Yeah. You go, oh, it was 160. Now I'm 158. I was 158. Now I'm 152. But so many times in our businesses, we don't measure right relationships. If we're newly married, been together for three years. The best relationship, my life, I measure all the time. Like if I walk home, if I come home from a long day and I'm on my phone Before I look up and say, hi. And I could see that made her a little sad. I measure that and go, I'm never going to be looking at my phone when I come home because my wife deserves eye to eye contact. Right. I measure that. But a lot of people don't, as simple as that sounds in business, you try something and it doesn't work. You, damn, it just doesn't work. When. If you're sending an email, was it the subject line? Was it the copy in the email? Was it the page they went through? Was it the offer? Was it because you were having a bad day? If you measure all those things in marketing, which I obsess on in my business, and you go, oh, it was the subject line. I measured it. Try this one. Oh, it improved. Okay, let's do more of that and less of this. But I'll see so many people that could have hunger, focus, but they don't measure. So it's kind of like running on a treadmill and you want to, you know, get someplace and you just turn the treadmill up. You're running faster, but you're still not getting anywhere. So I would bet, I would say I'm going to add a fourth thing. Try to find your hunger on a whole other level. Social media has made success look too easy. It's harder than you think, but still 10 times, like, worth it. 10 times more than it ever was. So find your hunger, get really hungry, get focused, measure. And then the fourth thing and the most important is learn from somebody who's already been there. Yeah, right. Like, there's so many. And I'm not. I don't want to try to think I'm, like, making fun of people or dogging people. But today, an influencer is someone who has a Lambo and a million followers on Instagram. Right. Doesn't mean that they went through the muck. Doesn't mean they did what they're teaching. Just means that they have eyeballs. Yeah. And a lot of times we're watching that, admiring that and envying that, and we're listening to them. But what they're teaching is not actually the vehicle to get them there. Go find the guy down the street who's a millionaire because he did real estate or fixed cars or did hair or whatever. Like, find the knowledge from someone who's already done it and start off where they left off. I am a master. I mean, I've been to over 300 days of masterminds in my life. I've spent over a million bucks on conducting and being a part of them. Like, man, when you want to learn something, just find somebody who's been there. Yeah. Go to it.
