T. Harv Eker breaks down business into three areas: marketing and sales, production, and operations. Most entrepreneurs spend too much time on product and operations when marketing is what actually drives success. You need an exceptional product, but marketing is what sells it.
Business is only three things, and everything fits into these three things. Number one and okay, in order is okay, there's marketing and sales. Marketing, sales. There is production or product, your product or service or production. And the third thing is operations and administration, and that includes finance and stuff like that. So marketing, production, operations. Good. Got it. Now, when we take a survey of people both online and live, as to where they put their time and energy, most of it is usually in the operations and administrating of the business and their product. They probably will have a great product. Let me. Okay, and let me say this right now, your product is very important. Without a great product or service, you're not going to be successful and nor do you have a right to be. I always say to everyone who works with us, is that our product, our service, our programs have to be a level 11 out of 10. 11 out of 10. And if you want to make good money, you have to be good at your business. You want to make great money, you have to be great at your business. You don't find LeBron James, who's the best basketball player in the world right now, pretty well. Arguably, he makes the most money because he's the best. Okay? And that's the way you have to be. You have to be thinking that same way. Let me grab a bit of water. To get paid the best, you've got to be the best. It's as simple as that. But what do you have to be great in? Well, here's the thing. If you're going to be in business, even if you work for somebody else, by the way, the number one key to success in business is what I said first. It's marketing. What's the word? Marketing? What's the word marketing?
