This transcript excerpt captures T. Harv Eker teaching a marketing mindset shift: stop thinking about "selling" and instead focus on "helping" by solving others' problems. He emphasizes that people pay because you solve problems and that scaling problem-solving scales income; he instructs listeners to replace the word "sell" with "help" and practices a spoken affirmation.
Foreign. If you are not an expert in marketing right now, you can learn. And if you don't like marketing, there are ways to do it that will resonate with you and that you'll actually enjoy. So along these lines, would you like to know another secret that made a huge. Let me repeat that. A huge difference to both my psyche and my income. From now on, don't use the word sell. Okay? Listen. What is the reason that someone would even consider buying your product or service? Well, we can go in circles for a thousand years answering this, but in the end, it's because. What did I say a little bit earlier? What I refer to is because you. You are, what, solving some kind of problem for them, right? A big problem or a little problem, but people give you. You have to understand this, Everybody. People give you their money because you are solving a problem for them. I hope you remember that, because that's the base element to making money and one that hardly anybody even knows about. It's so critical, I want you to memorize it, write it down, write it on your bathroom mirror. Look at it 10 times a day if you have to. If you truly understand this, my friends, your life will change right now. Here goes. Write this down. Here it is. Money is simple. If you solve a problem for one person, you make money. If you solve a problem for some people, you make some money. And if you solve a problem for a lot of people, you make a lot of money. Like I said, money is simple. But you can't solve a problem for a lot of people if, as I said earlier, a lot of people don't even know you exist. And that's where marketing comes in. And you can't market effectively if you equate it with selling. And you have a problem with the idea of selling. So from now on, you never use the word sell. You eliminate that word from your vocabulary. And instead, you use a word that truly represents what you are attempting to do. And that word is help. I want you to say this out loud. I know it's a bit odd, but we've done odder things. Okay, say this out loud. Repeat this with me. Repeat after me right now. Here it is. I help people not sell people. Say that with me, please. I help people not sell people. Again, I help people not sell.
