This is an excerpt from a YouTube video by T. Harv Eker ("If You Struggle To Retain Customers, Try This Rule.") in which he introduces his company's "rule of 11": products/services must be "an 11 out of 10" in quality relative to the problem they claim to solve. The speaker emphasizes obsessing over quality, describes spending months preparing webinars, and contrasts his high standard with weaker seminars.
One of the rules that we have in our company and Jesse and Jen and Michelle and our whole team knows this rule backwards. It's the rule of 11. The rule of 11, whatever product or service you have has to be an 11 out of 10 in quality with reference to how well does it solve the problem you are claiming and saying you're going to solve. How good is it most people stuff is? You know, I've gone to a few seminars lately, go, oh my God, this is a really weak seminar. Get the person talked as if like I'm going to end up with blah blah, blah. It's not even close. I mean this isn't good, this isn't strong. This person spent like a frickin hour doing this seminar, like writing this. I spend, you know how long I spend on every webinar. You're going to laugh. The webinars you see that are like an hour and a bit long. An hour and a bit long. Even the free webinars, you know how long I spend on them. You're going to laugh. I spent a couple of months on everyone. I'm hard, you're freaking slow. Maybe I take too long, but I am obsessed with the quality.
