Brian Tracy shares marketing tactics: simple one-page printed brochures paired with matching online versions, plus phone walkthroughs. He highlights a viral slideshow called "The Dash" created by Matt Cameron that generated $25 million in revenue, with roughly 10% of viewers buying a $20 book.
Two to three minutes.
$25 million.
About 10%.
$20.
So yeah, so Brian, one of the things we're looking at was if there might be a way that you might be able to champion into a couple of possibilities. We'll get. What we'll do is we'll get our side of it ready. It may not be tomorrow because we're like swamped. Okay, we'll get our side of it ready as far as what you've suggested here. And then paperwork or brochure or whatever we have to do. They want to see a brochure of sorts. It can be on the web, but I always prefer a simple brochure that explains what it is all colored in pictures and all that. If you're going to do it, if you're going to do it, use four colors and print a thousand copies and make sure that everybody you speak to gets one. I have a very simple brochure from my university because I don't do elaborate brochures anymore. Just something simple, maybe even just a one pager, which is very good, which is nicely done cover. But you want something that you can put in people's hands or send in the mail and then you have the identical on your website. In fact, what we're doing more and more now is we will have a presentation on the website. You can call a person and say, look, you've got your computer, of course, we'll log into this number and let me walk you through and you have a presentation which shows what it does. That's why like the old days where you had to drag your ass around bags and everything. Let me show you this. You can do it on the phone and you can take it through. And I've just come across a concept that my friend Matt Cameron has used. He put together a little video. Have you ever seen those? Where they have a picture with a quote in it page another picture? Yeah, yeah, yeah. They send them to you, you just push the button. Nice little sort of like. Like a viral type of thing. Is that what you're talking about? Well, what he did was he put together a little thing on a program, a book that he wrote which is the psycho motivational book with pictures. Matt Cameron found his accessories. He developed this fabulous ability to match quotes with beautiful photographs which are relevant to people anyway, like takeoff for success and shows a rocket leaving take but beautiful pictures anyway, so he put together this concept since the last time I spoke to him and it's called the Dash. Have you heard the poem the Dash? The Dash says that when you die on your gravestone with here lies Harv. Eker 1945-2055 and there'd be a dash. He said, that's your whole life with a dash. And what takes place in your dash? What's happening in your dash right now? So the whole thing is to focus on the dash. And so he put this together, this little slideshow, like a poem, and with one line per picture, put it together, sent it out and sold $25 million. The product is that the viral marketing went viral. Yeah, viral marketing. And said, if you like this faster month, get 25 million hits in one year. 10% of the hits bought the book for $20. He said it was unbelievable. And what's he doing now? Well, he's putting together another one called 212. And 212 is four. You go. You go to his website and you can see it. So did he put together viral marketing piece on it or he just put it or he was just like the graphic guy put it out? He designed it with his dad. Can he teach people how to do that? How to do that whole viral marketing and move them into all you have to do? He wants to do a couple of my projects with me. Mac is a super guy. Here's my point. Mac Cameron. Right, Mac Cameron. And I'll put you in touch with him. Okay. But I looked at his stuff and it's called, I'll give you the name dot com. You pull it on Quickdraft and play it. They only run two or three minutes. Very simple. And he said, brian, if you had done this for me a year ago, you would have made $2 million in the first quarter. Adjusting just as a percentage of the sales. Get about 10% of people that view it. Wow. Wow.
