A short conversational excerpt in which T. Harv Eker advises his son (Jesse) that becoming a great marketer is the key to success in any field. The speakers emphasize that business requires sales (the transfer of money) and that effective marketing creates exposure that precedes sales and business.
Jesse came to me before, basically before he went to college and literally first year, and he said, dad, you know, I have so many different interests. I'm not sure what to get involved in, blah, blah. And the words I said is, Jesse, you got to do what you love. It's totally up to you. And all I can tell you is, what helped me is very simple, is if you become a fantastic marketer, you will be successful in any arena that you choose. And if you are a shitty marketer, you will have a hard time in every arena that you choose. So it's not about the vehicle, it's about your knowledge in a specific area. Become a great marketer. I think it'll really be able to allow you to spread your wings and kind of choose any field that you want. Because great marketers are always, always, always in need. Why is that? Why is that? It's simple. Because nothing happens until a sale is made. No money is transferred. You see, business is the transfer of money. This person's money or this person's money here, give them the money.
Here, give them the product or service. See that? That's the business. Money has to be transferred. For that to happen, there has to be a sale. For a sale to happen, there has to be marketing before the sale.
See, that's how people get exposed to you and know that you even exist. So they can maybe do some business.
Do, do, do, do, do with you. It's very simple.
Get great at marketing and you will have the secret to success.
