A short motivational monologue by T. Harv Eker advising entrepreneurs that to succeed in business they must intentionally differentiate themselves — offering a unique solution, product, service, experience, or expertise that customers perceive as distinct. Without a clear articulation of the problem solved and a unique value, businesses struggle to attract and retain customers, which leads to failure.
My friend, if you want to succeed in business, you must be a bit different. It is imperative that you have a unique way of solving the problem that is different. What's the word? Different than everyone else who is also claiming to solve that problem. So it might be in the kind or the type of product that you have. It might be the convenience that you offer or. Or your speed or your special care or service, or your unique experience that you personally have and your expertise. Either way, if they, the customer, the client, the prospect, if they believe they can get their problem solved just as easily and just as well by someone else in the same market as you, you are going to have a tough time being successful. And that's why you actually have to make. What's the word? You have to make. Make. Create yourself to be different. You have to make yourself better than the rest of the people in a certain way and for a specific group of people. And you know what? It doesn't just happen over time. It doesn't just like, fall on your head or something. It is an intentional. What's the word? Intentional plan that you need to create. Coming from who? Your customer's point of view. Now, even though these two are very, very simple questions, most business owners have a very, very hard time answering them. And that's a shame, because if you cannot articulate, again, articulate the problem that you solve and your uniqueness in a way that attracts people, then you're going to have a tough time getting and keeping customers. And without customers, you have no what? Money. And without money, you have no what? No business. And you fail.
