A short transcript excerpt from a T. Harv Eker YouTube video advising entrepreneurs to offer both low-risk, low-cost entry products and at least one or two high-ticket items or packages. The core recommendation is that without high-ticket propositions a business will be forced to compete with mass low-cost retailers (e.g., Walmart) and must sell unsustainably large volumes of low-priced items.
Make sure that in your repertoire of products or services that you've got, you need a lower priced item or items and you need at least one or two very high ticket item or items or a package. If you don't have a high ticket proposition, you're going to be competing against the Walmarts of the world. You don't want to do that. You don't want to be going, you know, with your 10 and 20 and $50 and $15 items for the rest of your life because you have to sell billions of those. Right? You want to get people involved with you on a low risk, low time, low risk proposition.
