An excerpt from T. Harv Eker's YouTube video 'The Marketing Mindset Shift You Need' in which Eker rejects the idea of 'selling' and reframes marketing as helping. He advises engaging prospects by asking if they have a specific problem, only offering solutions to those who affirm the problem, thereby avoiding rejection and positioning offers as help rather than sales.
I don't like selling. Is that a bad attitude? No, because I have an alternative. Because I never sell people who go, you know, how do you sell someone? I go, I don't know, go talk to somebody else. I don't sell people. I don't even use that word. I don't use the word sell. How to be a great salesman? How to sell anyone anything. I'm not selling anything to anybody. I have another word. You help people. It's rather a four letter word. Sell is a four letter word. Not a very pretty one. You're not trying to sell them something? Trying to make them do something? No. Here, I'm here to help you. So how do you not get rejected? You say, do you have this problem? No. Okay, see you later. Do you have this problem? No. Okay, see you later. Thanks. Do you have this problem? No. Okay, see you later. Do you have this problem? Yeah, I got this problem. Oh, I have this thing. It's helped me a lot. It's helped a lot of other people. You want to know more about it? Yeah, I do. I have the problem. Okay, great. Well, here's. Here's what it does.
