Short spoken guidance from T. Harv Eker about writing compelling marketing copy. Eker advises writers to be sincere, truthful, and heartfelt: understand the client’s problem, speak as you would in conversation, state you have a solution, and invite them to call or visit your website. The overall emphasis is on emotional authenticity rather than polished wording.
You don't have to write perfect, beautiful words. Just write the truth, be sincere, come from your heart, be real. If you can really help people, just simply let them know that you understand their problem and you have a solution for it and to give you a call or go to your website to check it out. If it resonates for you, then wonderful. Let's work together. And if not, I wish you the best. And that's how you write copy from the heart. Compelling copy comes from the heart, comes from emotion, comes from feeling. And to have that, you have to understand what your client is going through and then just write to them as if you would talk to them. And that's how you do it.
